Este artigo aborda características de três campos responsáveis pelo perfil do trabalho pedagógico escolar com a mídia: os meios de comunicação, as instituições acadêmicas e a própria escola. Procura-se, então, destacar as dificuldades para a consolidação desses campos no cenário escolar. O texto, enfim, ressalta a necessidade de politização da escola a partir do trabalho com a mídia, para melhorar as condições de diálogo entre a escola e os agentes externos.
This paper describes the actions from three areas responsible for pedagogical activities related to media: media, academic institutions and schools themselves. It highlights the difficulties to consolidate these areas in schools. In short, this text points out the need to arouse political awareness in school communities from studies about media, to improve the conditions for dialogue between schools and external agents
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