This paper considers the leisure activity of viewing the Nickelodeon cable television programs by adolescents between the ages of eight and 14 years as a possible socialization indicator inspired through leisure. Within this context, socialization is considered based on behaviour and attitude. The paper thus considers variables such as the quality and quantity of exposure to the station and its program and the level of perceived imitation and modelling by the respondents of their favourite Nickelodeon characters. This is in relation to Bandura's Social Learning Theory. The paper also considers the respondents' concept of reality as it relates to the cable station's programs and the respondent's decision of what they believe is acceptable public behaviour. The result showed that the respondents perceived that watching their favourite Nickelodeon program series is a form of leisure from which they deliberately expose themselves to mainly because they personally enjoy watching these programs. A number of the respondents also indicated that they tend to imitate their favourite Nickelodeon characters but most limit this imitation to when they are with friends or when alone. The major aspects imitated are the way their favourite Nickelodeon characters speak, dress and act. This suggests that television viewing has a long term effect on the selected respondents even though they are not heavy viewers, spending approximately 1-5 h a day on this leisure activity. A large percentage of the respondents also indicated that they did not believe that the world their favourite characters presented was real neither were they convinced that these characters could teach them more than their parents and teachers. This suggests that socialization institutions such as schools and parents still have a strong effect on other aspects of the respondent's lives such as academics, discipline and respect. This limited effect of television viewing on the respondent's concept of reality and worldview may be based on the limited time majority indicated they spend watching the station's programs. The selected respondents for this study are
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