Companies nowadays face a myriad of business opportunities as a direct consequence of manifold disruptive technology developments. As a basic characteristic, disruptive technologies lead to a severe shift in value-creation networks giving rise to new market segments. One of the key challenges is to anticipate the business logics within these nascent and formerly unknown markets. Business model patterns promise to tackle this challenge. They can be interpreted as proven business model elements, which reveal valuable insights about pursued business logics. The approach in general helps increasing efficiency in business models design processes, but especially lacks methodological support so far. The paper at hand, therefore presents a methodology for pattern-based business model design simplifying development and analysis of business models for disruptive technologies. The methodology has been validated within several industrial projects.
The application of Cyber-Physical Systems (CPS) in production systems leads to Cyber-Physical Production Systems (CPPS) or the Smart Factory, respectively. In such an environment products, production resources as well as processes are each individually characterised by the special qualities of CPS. The current and future business potentials of production networks with decentralized coordination are enormous. However it is difficult for companies to keep track of the risks and chances of CPPS and develop appropriate business models. Therefore in this contribution a methodology for the pattern-based development and realization of business models in the context of Cyber-Physical Production Systems is presented. The methodology comprises three main modules that cover the most important aspects of business models for CPPS. In the first module patterns of established business models are gathered and their applicability in the context of CPPS is examined. The resulting library is then extended with patterns explicitly dedicated to CPPS and represents the base for a development procedure model. In the second module the developed business models are assessed with regard to their risks. For this purpose a method to analyse the risks of different business models and the perception of customers is elaborated. The focus of the third module is on the operationalization of abstract business models into company-specific business processes. It contains a design scheme to model value creation networks as well as typical configurations of these networks. The overall methodology is therefore supposed to make the opportunities of CPPS not only available to big corporations but also to small and medium-sized enterprises.
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