Trust is a very important criterion when service customers select desired Web services from a cluster of Web services with the same function. Most existing trust models cannot effectively implement personalized service selection with regard to consumer preferences and expectations. This paper designs a novel trust management method based on peer-to-peer network and presents a customer-centric trust evaluation model for personalized service selection. The trust evaluation model firstly maintains consumerto-consumer trust values that are calculated according to preference similarity between customers, secondly gathers ratings on services submitted by other consumers, then synthesizes customer-to-customer trust and these ratings to generate personalized consumer-to-service trust, and finally selects the desired services according to the expected trust levels presented by customers. This paper conducts some experiments to demonstrate the details of service selection. Experimental results show that this model has good applicability to implement personalized service selection. The proposed model well simulates the reality.

Web services have the advantage of being able to generate new value-added services based on existing services. To effectively compose Web services, the composition process necessitates that the services that will participate in a given composite service are more trustworthy than those that provide similar functionality. The trust mechanism appears to be a promising way for determining service selection and composition. Existing trust evaluation approaches do not take into account customer expectations. Based on fuzzy set theory and probability theory, this work proposes a unique Web service trust evaluation approach that is notable for its ability to provide personalized service selection based on customer expectations and preferences. The proposed approach defines trust as a fuzzy notion that is related to prior experiences and ratings, and expresses trust in two different forms. This work mainly solves two key issues in Web service trust architectures, bootstrapping trust for the newcomer services and deriving trust for composite services. The proposed approach combines the solutions to numerous issues in a natural way. The case study and approaches comparison demonstrate that the proposed approach is feasible.