Background Public perceptions and personal characteristics are heterogeneous between countries and subgroups, which may have different impacts on health-protective behaviors during the coronavirus disease 2019 (COVID-19) pandemic. To assess whether self-reported perceptions of COVID-19 and personal characteristics are associated with protective behaviors among general adults and to compare patterns in six different countries. Methods This cross-sectional study uses the secondary data collected through an online survey between 15 and 23 April 2020 across six countries (China, Italy, Japan, Korea, the UK, and the USA). A total of 5945 adults aged 18 years or older were eligible for our analysis. A logistic regression model was used to estimate odds ratios (OR) and 95% confidence intervals (95%CI) of three recommended behaviors (wearing a mask, handwashing, and avoiding social gatherings). Results In most countries except for China, the participants who perceived wearing a mask as being extremely effective to curtail the pandemic were more likely to wear a mask (OR, 95%CI: Italy: 4.14, 2.08–8.02; Japan: 3.59, 1.75–7.30; Korea: 7.89, 1.91–31.63: UK: 9.23, 5.14–17.31; USA: 4.81, 2.61–8.92). Those who perceived that handwashing was extremely effective had higher ORs of this preventive behavior (OR, 95%CI: Italy: 16.39, 3.56–70.18; Japan: 12.24, 4.03–37.35; Korea: 12.41, 2.02–76.39; UK: 18.04, 2.60–152.78; USA: 10.56, 2.21–44.32). The participants who perceived avoiding social gathering as being extremely effective to curtail the pandemic were more likely to take this type of preventive behavior (OR, 95%CI: China: 3.79, 1.28–10.23; Korea: 6.18, 1.77–20.60; UK: 4.45, 1.63–11.63; USA: 4.34, 1.84–9.95). The associations between personal characteristics, living environment, psychological status, and preventive behaviors varied across different countries. Individuals who changed their behavior because of recommendations from doctors/public health officials were more likely to take preventive behaviors in many countries. Conclusions These findings suggest that higher perceived effectiveness may be a common factor to encourage preventive behaviors in response to the COVID-19 pandemic. These results may provide a better understanding of the homogeneity and heterogeneity of factors related to preventive behaviors and improve public health policies in various countries and groups.
SummaryNowadays, along with the popularity of E-Commerce, the marketing strategy of retail stores has been more complicated with O2O or Omni-channel. Therefore, Customer Relationship Management (CRM) is one of the important issue for the retail stores. It can be difficult to predict customers future behavior with the simple quantitive information such as purchase frequency since each customers are widely diversified. Although the company can obtain the variety of customers information from their online activity, the use of access history is still limited. In this paper, we defined "the variety of user access patterns" collected from their web browsing history and it shows the patterns they visit the website. Finally, we verified its effectiveness with developing a DNN model to predict customers future behavior.
It is important for the companies to get much information about their customers. For example, the information that how often each customer purchases from the competitors can be useful when we plan the promotion strategy. In this paper, we focus on the web services and predict customers' behaviors such as browses and purchases in two companies and their competitors. We define "the variety" of User Access Patterns which has not received much attention in previous studies and show its usability to predict customers behaviors.
Background: Public perceptions and personal characteristics are heterogeneous between countries and subgroups, which may have different impacts on health-protective behaviors during the coronavirus disease 2019 (COVID-19) pandemic. To assess whether self-reported perceptions of COVID-19 and personal characteristics are associated with protective behaviors among general adults and to compare patterns in six different countries.Methods: We conducted this study based on a cross-sectional online survey between 15 and 23 April 2020 across six countries (China, Italy, Japan, Korea, UK, and US). A total of 5,945 adults aged 18 years or older was eligible for our analysis. Logistic regression model was used to examine the associations between personal characteristics, public perception for COVID-19, and three recommended behaviors (wearing a mask, handwashing, and avoiding social gatherings).Results: In most countries, the participants who perceived the preventive behaviors as being extremely effective to curtail the pandemic were more likely to take each preventive behavior. The associations between personal characteristics, living environment, psychological status, and preventive behaviors varied across different countries. Individuals who changed their behavior because of recommendations from doctors/public health officials were more likely to take preventive behaviors in many countries.Conclusions: These findings suggest that higher perceived effectiveness may be a common factor to encourage preventive behaviors in response to the COVID-19 pandemic. These results may provide a better understanding of the homogeneity and heterogeneity of factors related to preventive behaviors and improve public health policies in various countries and groups.
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