The proposed work is a quantitative case study of the Brazilian company Magazine Luiza S.A, present in the retail sector for several years, and born in the interior of the State of São Paulo, and which is expanding to this day, under the command of a of the heiresses, Luiza Trajano. The study presents the following research problem "Which indicators are most significant in their influence on the Net Income of the company Magazine Luiza S.A.?" and, according to this question, tools were used for the statistical study and organization of data, such as Excel and SPSS, in addition to the proposed theory itself. The work is justified to complement studies on the subject, which are still scarce in academia, in addition to the evaluation of an important Brazilian company listed on the B3. The objective was to identify, among the indicators studied, which are the most relevant for the formation of the company's Net Income. The study concluded that there are two indicators relevant to the formation of Net Income, one from the family of traditional indicators, and the other from the Dynamic model, which indicates the importance of studying the two techniques, which complement each other when analyzing the financial performance of that company.