In light of the increasing refusal of some parents to vaccinate children, public health strategies have focused on increasing knowledge and awareness based on a “knowledge-deficit” approach. However, decisions about vaccination are based on more than mere knowledge of risks, costs, and benefits. Individual decision making about vaccinating involves many other factors including those related to emotion, culture, religion, and socio-political context. In this paper, we use a nationally representative internet survey in the U.S. to investigate socio-political characteristics to assess attitudes about vaccination. In particular, we consider how political ideology and trust affect opinions about vaccinations for flu, pertussis, and measles. Our findings demonstrate that ideology has a direct effect on vaccine attitudes. In particular, conservative respondents are less likely to express pro-vaccination beliefs than other individuals. Furthermore, ideology also has an indirect effect on immunization propensity. The ideology variable predicts an indicator capturing trust in government medical experts, which in turn helps to explain individual-level variation with regards to attitudes about vaccine choice.

This research conceptualizes political engagement in Facebook and examines the political activity of Facebook users during the 2008 presidential primary (T1) and general election (T2). Using a resource model, we test whether factors helpful in understanding offline political participation also explain political participation in Facebook. We consider resources (socioeconomic status [SES]) and political interest and also test whether network size works to increase political activity. We find that individual political activity in Facebook is not as extensive as popular accounts suggest. Moreover, the predictors associated with the resource model and Putnam’s theory of social capital do not hold true in Facebook.

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a b s t r a c tDetermining socially acceptable and economically viable locations for utility-scale solar projects is a costly process that depends on many technical, economic, environmental and social factors. This paper presents a GIS-based multi-criteria solar project siting study conducted in the southwestern United States with a unique social preference component. Proximity raster layers were derived from features including roads, power lines, and rivers then overlain with 10 Â 10 m raster terrain datasets including slope and potential irradiance to produce a high resolution map showing solar energy potential from "poor" to "excellent" for high potential counties across the southwestern United States. Similar maps were produced by adding social acceptance data collected from a series of surveys showing the potential public resistance to development that can be expected in areas of high solar energy suitability. Applying social preferences to the model significantly reduced the amount of suitable area in each of the selected study areas. The methods demonstrated are expected to help reduce time, money, and resources currently allocated toward finding and assessing areas of high solar power suitability.

Cultural theory maintains that four worldviews-egalitarianism, individualism, hierarchicalism, and fatalism-can be used to describe people and societies. We examine survey measures of two of those worldviews-egalitarianism and individualism-to understand their relationship with belief systems. Contrary to what one might expect based on the cultural theory literature, we find that people with low levels of political knowledge seem not to have coherent worldviews regarding these issues. In contrast, people with high levels of political knowledge respond to egalitarianism and individualism questions as if they were opposite ends of a single, liberal-conservative continuum, rather than two of four distinct worldviews. We conclude that cultural theory researchers should take account of the influence of political knowledge whenever they investigate worldviews.