Streaming is becoming the most common format from which people access, share and listen to music and it is suggested that such practices are indicative of a shift towards a ‘post-ownership’ economy. In the case of music, consumers may place greater value (emotional and monetary) on the physical product because of the lack of legal ownership and/or absence of perceived ownership associated with streaming. This article examines how experiences of ownership are articulated through music streaming formats via qualitative interviews and an online themed discussion group. Drawing from psychological ownership theory we identify motivations (place, identity and control), antecedents (investing the self, coming to intimately know the target, pride and controlling the target) and outcomes (loyalty, empowerment and social rewards) of psychological ownership that are evident in the consumers' experiences of music streaming. This has theoretical and managerial implications for our understanding of how consumers engage with the post-ownership economy
This paper explores the development and maintenance of familiar gendered employment patterns and practices in UK universities, which are exemplars of new modes of knowledge production, commodification and marketisation. After discussing in detail the evidence of gender discrimination in UK higher education and the changes in the academic labour process consequent to the incorporation, at least at the policy level, of universities into the 'knowledge economy', institution-specific data is used to highlight the gendered aspects of the research economy from the three intermeshing perspectives of research culture, research capital and the research production process. This nexus is constructed in such a way as to systematically militate against women's full and equal involvement in research. Lack of transparency, increased competition and lower levels of collegiate activity coupled with networking based on homosociability are contributing to a research production process where women are marginalized.
Abstract10 million individuals in the UK who suffer from long-term illness, impairments or disability can be considered as vulnerable consumers (Office for Disability Issues, 2010). Despite this, there are few studies on the use of the Internet for grocery shopping by the disabled and none which offers an understanding of the multiple facets of consumer vulnerability. The purpose of this study is to contextualise the use of the Internet for grocery shopping using an exploratory case to provide fresh insights into the 'actual' vulnerability of "Danni" -a disabled housewife and mother. The consumer focussed methods used here were combined multiple complementary approaches. The findings illustrate that whilst the use of the Internet reduces the impracticalities of shopping in-store, the normalcy afforded to Danni through shopping in-store (including her sense of self) was not met by the technological offerings. The paradoxes associated with using online provision and the strategies adopted to manage these by Danni demonstrate engagement/disengagement and assimilation/isolation. Policy implications and insights for retailers are provided.
Professor Clive Nancarrow is Professor of Marketing Research at Bristol Business School, University of the West of England. Research interests include marketing research applications and consumer behaviour. With an academic background in psychology, he pursued a career in market research on both the research agency and client side (L'Oreal) before joining Bristol Business School. He continues to be involved with the marketing research industry in a consultancy role. He has been retained by a number of major international companies and presents regularly at both academic and practitioner conferences.Ian Brace is Director of Research methods at TNS UK, where his role is to provide consultancy on research methodology and reporting for major projects. TNS is the largest market research company in the world. Ian has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum and BJM Research.
This article examines the contemporary and evolving social ritual of vaping (also known as the use and consumption of e-cigarettes). This novel research finds a typology of users in a heterogeneous youth market and shows how the introduction of this new practice challenges existing ritual boundaries. Previous research has focused on the de-marketing of tobacco and smoking cessation. Here, virtuous, dynamic, vulnerable, and invisible vapers are identified with each demonstrating differing levels of emotional engagement and characteristics of vaping behaviors. Utilizing Collins' theory of interaction rituals as a lens, this qualitative study explores the sociability of vaping practices to gain a deeper understanding of the enduring appeal of vaping and the subsequent consequences for youth "smoking" behaviors. While some vapers advocate the health benefits of this relatively new practice, the use of e-cigarettes is also used as a form of resistance as well as mechanism for misbehavior.
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