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Purpose This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM). Findings The findings reveal the significant positive effect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label significantly predicts healthy food choice. Research limitations/implications Though the findings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research. Originality/value This research is perhaps one of the first attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.

This study determines the effect of health knowledge on nutrition label use and attitude, and consequently on healthy food choice among Malaysian consumer. This study adopted the positivist, deductive and quantitative approach. A sample consisted of 420 Malaysian consumers, aged at least 15 years old, which selected using systematic streetintercept sampling method. Data, which collected using a self-administered questionnaire, were analysed using descriptive statistics and structural equation modelling (SEM). The findings reveal the significant positive effect of health knowledge on attitude towards nutrition label and attitude towards nutrition label on healthy food choice. Though the findings add to the existing literature, provide useful information on how nutrition label could assist in guiding the consumer to make a healthier food choice and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is still limited by several factors that require replication in future research.

In recent years, the Malaysian teachers market makes such a compelling and profitable demographic segment for online business. However, little research has attempted to examine the purchase attitude and behaviour of the teachers. Thus, using the extended Technology Acceptance Model (TAM), this study aims to investigate the effect of perceived usefulness, perceived ease of use, perceived reputation, perceived security and perceived privacy on teachers' trust and consequently on teachers' online purchase intention. This study adopted quantitative approach. Data obtained from a sample of 150 teachers using a self-administered questionnaire, were analysed using Multiple Regression Analysis. The results reveal the perceived ease of use, perceived security and perceived privacy as significant predictors of online trust among teachers, and online trust positively affect the online purchase intention. The results provide empirical evidence on the role of additional constructs and applicability of the extended TAM. The results also offer valuable insights to marketers on how to better serve the huge market of teachers and induce them to purchase online.