O objetivo da pesquisa foi destacar a importância do Santuário Mãe dos Pobres e Senhora do Piauí no contexto da atividade turística desenvolvida no município de Ilha Grande de Santa Isabel, Piauí. Foi possível descrever a história do local que abriga os atrativos representativos de dois principais segmentos turísticos do estado, sendo eles o Santuário (turismo religioso) e o Delta do Parnaíba (turismo de sol e praia). A partir de pesquisas bibliográficas, documentais e da análise das respostas obtidas por meio de entrevistas semiestruturadas com viajantes e moradores, observa-se que não há um conflito entre os dois segmentos turísticos no local. O evento que ocorre no Santuário atrai romeiros, mas também é frequentado pelos turistas que a princípio escolheram a região pela prática do turismo de sol e praia e, embora com motivações diferentes, não foi possível distinguir os dois tipos de turistas durante o evento. Enquanto os romeiros aproveitam os intervalos dos compromissos religiosos para desenvolver atividades recreativas nas praias de rio e de mar, o mesmo ocorre com os turistas de sol e praia que acabam participando das cerimônias e festas no Santuário. Religious and sun-and-beach tourism: the case of the Mother of the Poor and Lady of Piauí Sanctuary in Ilha Grande (PI, Brazil) the objective of the research was to highlight the importance of the Mother of the Poor Sanctuary and the Lady of Piauí in the context of the tourism activity developed in Ilha Grande de Santa Isabel, Piauí. It was possible to describe the history of the place that shelters the representative attractions of two main tourist segments of the state, such as the Sanctuary (religious tourism) and the Parnaíba River Delta (sun and beach tourism). Based on bibliographical, documentary and analysis of the answers obtained through semi-structured interviews with travelers and residents, it is observed that there is no conflict between the two tourist segments in the place. The event that takes place in the Sanctuary attracts pilgrims, but tourists who at first chose the region for the practice of sun and beach tourism also frequent it and, although with different motivations, it was not possible to distinguish the two types of tourists during the event. While the pilgrims take advantage of the intervals of religious commitments to develop recreational activities on the river and sea beaches, so do sun and beach tourists who end up attending ceremonies and feasts at the Sanctuary. KEYWORDS: Sanctuary; Ilha Grande; Tourism; Delta of the Parnaiba.
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