This paper discusses three aspects of entrepreneurship: people (innovators, entrepreneurs and amateurs) at the core of creative production who 'function' as agents of transformation; culture which helps to motivate people and create a value system (embedded contexts) and; the environment where innovations and entrepreneurial settings function as productive factors to stimulate more creativity. Looking from these three angles we present a triple helix for innovation related to creativity or the creative industry. Relying on a substantive report issued in 2008 by the United Nations Conference on Trade and Development, we explore aspects linked with the creative industries or the economies that form part of it. Despite differing views on the definition of the term 'creativity', the paper tries to analyse creative people as entrepreneurs, proposing a triadic approach to understand and interpret it, thus presenting our second, more consolidated, triple helix for creative entrepreneurship. We also draw on practical knowledge to discuss the core elements of our triple helix.
* O setor da educação é mais formalizado, mas têm segmentos envolvidos que terminam por gerar distorções. Tabela 1. Dados históricos de informalidade nas atividades culturais.
The article analyzes the creative economy and how incubators around the world are managing to meet its needs. We chose as case studies the top 13 best incubators in the world according to UBI Index 2016 to demonstrate, again, the importance of the creative economy and corresponding responses from incubators. We focus especially on the case of the Genesis Institute, in Brazil which had to modernize itself to adapt to the emerging creative economy. From the research conducted, the following conclusions are reached: one, creative sectors are growing; and, two, it is necessary for incubators to adapt and meet these sectors’ needs not only in Brazil but globally. Furthermore, it is possible to notice that certain incubators which have not developed creative sectors extensively will soon need to modernize, as their countries are already recognizing the importance of creative economy. Considering the incubators analyzed by this article and which have adapted to the emerging creative economy and its needs, it is considered that modernization is necessary to effectively serve startups.
Resumo O caso da política pública das Incubadoras Rio Criativo é foco deste artigo. A vanguarda e os resultados de iniciativa governamental inspiraram a criação política nacional de incubadoras criativas por parte do Ministério da Cultura. A abordagem histórico-conceitual desse processo no mundo e no Brasil oportuniza tratar de questões como as circunscritas no debate das tipologias e natureza das políticas culturais, assim como sobre as implicações do enfoque de mercado aos empreendimentos criativos frente à natureza de transcendência e gratuidade das expressões e manifestações culturais. Estas políticas são relevantes pela maior visibilidade e escala que têm dado a práticas e conteúdos sobre empreendedorismo inovador a agentes culturais, configurando tais políticas como ações complementares às iniciativas governamentais tradicionalmente observadas. Palavras-chave: cultura; economia criativa; políticas públicas; Rio de Janeiro; Rio Criativo Absract Rio Criativo public policy study case is focus of this article. The vanguard and results of this governmental initiative inspired the creation of the national policy named Creative Incubators Network by Ministry of Culture. The historical-conceptual approach of this process in the world and in Brazil provides an opportunity to deal with issues such as the discussion of the types and nature of cultural policies, as well as market implications to the creative entrepreneurs toward the transcendence and gratuity nature of cultural expressions. These policies are relevant for greater visibility and scale considering the practices and contents on innovative entrepreneurship to cultural agents, configuring as complementary actions to government initiatives traditionally observed.
The purpose of this chapter is to critically describe the historic methodological process of the Gênesis Institute of PUC-Rio, University Incubator, during its 20 years of operation in Rio de Janeiro together with entrepreneurs of necessity and opportunity. PUC-Rio will qualify as an Entrepreneurial University and the Gênesis Institute as a multisector incubator in the 3rd phase of maturity. Additionally, another aim of this chapter is on supporting the generation of innovative entrepreneurs and ventures in the social and cultural sectors from a historical illustrated vision of cases of incubated ventures.
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