As caraterísticas de um destino turístico reveladas através de uma produção cinematográfica e a sua interligação com os consumidores.The characteristics of a tourist destination revealed through a film production and its interconnection with consumers.
RESUMOQuando pensamos em turismo e em cinema, ambos fenómenos sociais e culturais, não nos apercebemos da forte interligação que existe entre ambos, dando mesmo origem a um novo tipo de turismo, o turismo cinematográfico. Pretendemos então com este estudo, analisar a ligação entre ambos os fenómenos, cinema e turismo, e perceber em que medida as produções cinematográficas irão influenciar os consumidores e as suas escolhas e preferências no que diz respeito aos destinos turísticos.Palavras-chave: turismo, cinema, turismo cinematográfico.
ABSTRACTWhen we think of tourism and cinema, both social and cultural phenomena, we do not realize the strong connection that exists between them, even giving rise to a new type of tourism, film tourism. We intend then to this study, examining the link between the two phenomena, film, and tourism, and realize to what extent the film productions will influence consumers and their choices and preferences concerning tourist destinations.
Usually, it is difficult to see a correlation between cinema and tourism; we simply have the idea that they are two extremely powerful forces. Nevertheless, when these forces are interconnected, they represent an unavoidable bout of success in the perspective of tourist images. And in today’s market, there is great competition between tourism companies whereby they are constantly creating and recreating new tourism destinations. This is, indeed, due to the importance of the establishment of a great self-image essential for a positive positioning in the market. For that reason, we intend to stress the importance that the positive images exhibited in cinematographic productions have on the construction of the brand value of a tourism destination. According to the results – it is logic to affirm, through the quantitative and qualitative analysis carried out in this study that film tourism gives a higher value to the brand image of the destinations portrayed reinforcing their brand equity.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.