Healthy food marketing in the retail environment can be an important driver of fruit and vegetable purchases. In Los Angeles County, the Nutrition Education and Obesity Prevention (NEOP) program utilized this strategy to promote healthy eating among low-income families that shop at large retail chain stores. The present study assessed whether self-reported exposure to large retail NEOP interventions, including seeing at least one store visual, watching an in-store cooking demonstration, and/or seeing at least one program advertisement, were associated with increased fruit and vegetable purchases. During fall 2014, the Division of Chronic Disease and Injury Prevention in the Los Angeles County Department of Public Health partnered with Samuels Center to conduct store patron intercept surveys at six large food retail stores participating in NEOP across Los Angeles County. Of 1050 participants who completed the survey, almost a quarter (25.0%) reported seeing at least one visual throughout the store and 9.2% watched a cooking demonstration. Seeing at least one visual and watching a cooking demonstration were not significantly associated with percent dollars spent on fruits and vegetables each week. Among participants who reported being exposed to at least one store visual, those enrolled in the Supplemental Nutrition Assistance Program (SNAP) reported spending 6% more on fruits and vegetables than those who were not enrolled ( p = 0.046). Although the NEOP store interventions did not individually increase store purchases, their educational value may still influence patron food selection, especially if coupled to the monetary resources of SNAP for those who are enrolled.

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The Los Angeles County Department of Public Health (DPH) launched the Nutrition Education and Obesity Prevention (NEOP) Project in fall 2013. As the local arm of the Supplemental Nutrition Assistance Program Education (SNAP-Ed), this project partnered with faith-based organizations (FBOs) in Los Angeles County to implement policy, systems, and environmental change interventions (PSEs) at selected church sites, alongside the usual delivery of health education. A 2-part programmatic assessment was conducted to better understand how the NEOP Faith Based Project at one of the FBOs was implemented during the 2013–2016 SNAP-Ed funding cycle. A qualitative component (key informant interviews) sought to understand and describe the PSE implementation process at each of the participating church sites, whereas the quantitative component (surveys) focused on assessing congregant perceptions about their awareness of the PSEs, their knowledge and beliefs about health, and their self-reported health behaviors after exposure to onsite changes. Among congregants who participated in the survey, 52% expressed desire for more health education classes. However, only 37% reported being aware of them at church sites that hosted them. When asked to compare their behaviors for “today” versus 6 months ago, more than half reported greater interest in eating more fruits and vegetables (66%), choosing water over soda (69%), and becoming more physically active (59%). Results from the NEOP Project have implications for how local health departments could partner with FBOs to outreach and promote health among congregants, particularly for those who are at high-risk of diet-related diseases due to poor nutrition and obesity.

Purpose: To assess if exposure to the Choose Water public health media campaign increased parents’ intentions to promote healthier beverage consumption in their household. Design: A cross-sectional evaluation administered post-campaign. Setting: A 2017 internet panel survey in Los Angeles County, California. Participants: The survey included 499 parents of young children. Intervention: The Choose Water media campaign included digital media and out-of-home advertisements (eg, transit shelters, interiors of buses) in both English and Spanish. Measures: Dichotomous outcome variables were parental intentions to give child(ren) (1) more water and (2) less sugar-sweetened beverage consumption in their households. The independent variable was campaign exposure, categorized as no exposure, exposed but did not discuss visual, and exposed and discussed visual with someone. Analysis: Descriptive, bivariate, and multivariable logistic regressions. Results: Among those who were exposed and discussed a campaign visual, the adjusted odds of intending to promote water consumption were 2.82 times greater than for those who reported no exposure (95% confidence interval [CI]: 1.46-5.46). Similar odds to promote less sugar-sweetened beverage consumption were observed for those who were exposed and discussed a campaign visual (adjusted odds ratio: 3.27, 95% CI: 1.76-6.08). Those with the lowest educational attainment discussed the visual(s) less (10.5%). Conclusion: Word of mouth may enhance health messaging by allowing time for intended audiences to process campaign content within their interpersonal network.

HighlightsCorner store conversions (CSCs) are a popular nutrition strategy among funders.CSCs often require major staff capacity, time, and resource investments to do well.CSC implementation in the real world is challenging (e.g., higher staffing needs).