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The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of image includes inner psychology motivation, external environment factor or these two factors interaction to develop and integrate model. Therefore, this investigation aimed to construct the destination image formation model of Macao and take the Taiwan visitors to Macao for example. According to the findings, Taiwan tourists who actually visited Macao generally report positive tourist image in overall. Furthermore, the overall image of tourists visiting Macao can be enhanced if consumers’ return on investment and service superiority are conducted through experiential value perspective in terms of value/environment variables of Taiwan tourists’ perception or cognition perspective. Finally, a tourism image of Macao perceived by Taiwan tourists is built upon an experience in integrated industry surrounded by luxury atmosphere. To feel about the casino culture of mirage among Asian cities, and a national image of sense and sensibility after combining Eastern and Western culture are primary tourism motives of the study.

This paper analyzes capital structure between the internationalized and domestic electronic industries in Taiwan from 1999 to 2008 as the reference for financing strategies and decision. The evidence shows that the leverage and the payout cash dividend ratio in the internationalized electronic firms are lower than those in domestic electronic firms. Due to the uniqueness and the high profit ability of the internationalized electronic firms in the Taiwan, they have more earnings and inside capital so that the leverage is lower. On the contrary, the internationalization level is irrelevant with the payout cash dividend ratio due to the payout cash dividend depending on the dividend balance policy regulated by government in Taiwan.

Adopting the concept of luxury experience brand equity and customer orientation in the luxury resort hotel industry is very important. Furthermore, the study is based on the first gap of SERVQUAL model which points out that the first of the five major lags in the service industry is the 'expectation lag' between the consumers and the industry managers. The study focuses on luxury resort hotels industry located in Taiwan and Macao and analyzes the viewpoints, awareness of the consumers, consumers engaged in the industry, and civil service and academia. The research result shows that consumers and managers in Taiwan have different interests when it comes to luxury brand equity, while the situation in Macao is quite the opposite. One reason is that hotel owners in Macao can cope with the environmental changes and psychological changes. The government, along with academic institutions, tries to recognize potential problems early on. Some of these may include pattern change in consumption and changes in consumption intention.

This research focuses on the plan by this university regarding the senior university programs. Results show that the Ministry of Education's Senior University project is based on the integration of both software and hardware equipment and teachers and learning resources in universities and colleges. Therefore, each school should not only offer introductory or basic courses on topics that fulfill the education needs of "healthy" and "sub-healthy" senior learners, but also endeavor to undertake content development regarding variations in the features of university learning, the individual features of separate schools, and intergenerational learning to subsequently highlight the learning effectiveness of the Senior University project compared to that of other senior learning channels. Since 2009, a total of 137 elderly people have participated in the senior university program at Chaoyang University of Technology. The number of female participants exceeded that of males, with males comprising less than a quarter of the participants.

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An attention on leisure consciousness and related activities by Taiwan people also signifies an enhanced standard on service quality and demand satisfaction of tourism and leisure industry, in which a perception of customer satisfaction perceived by consumers in terms of appraisal dimension and measurement was gradually replaced by intangible accommodation experience or personalized service by service personnel from tangible hardware facilities and equipments in the past. Tourism Bureau of Republic of China has recently announced the execution of "hotel rating system" which suspended for nearly twenty, an announcement of this policy has caused considerable echoes and support to scholars from the academy and the industry and consumers with regard to hotel business, the hotel industry in Taiwan will only be able to get connected with international tourism market so as to inspire the global awareness of tourism market in Taiwan through the implementation of "hotel rating system". The study follows the assessment standards of "star hotel rating system" promoted and implemented by Tourism Bureau, Ministry of Transportation and Communications (MOTC) in 2010, to conduct analysis in terms of SERVQUAL's five dimensions proposed by Parasuraman, Zeithamel and Berry (1985). According to the research results, the hotel rating system in Taiwan is badly in need of an attention to the establishment and assessment of indicators in terms of "service assurance" and "service empathy" dimensions, the results also indicated that tourists make judgment based on "tangible hardware" along with "intangible service" provided by the hotels, are important determinants to enable a differentiation.Keywords: Hotel management, Hotel rating system, Fuzzy delphi method, Fuzzy, Analytic hierarchy process Research BackgroundThe World Tourism Organization (WTO) has proposed the "Tourism 2020 Vision" since 1995; forecasting an up to $1.6T revenues achieved by "tourism" in 2020, where the number of visitors will be increased up to 1.62B visits worldwide, Europe (717m visits) is the primary region which attracts more number of visitors to come in 2020, followed by East Asia & Pacific regions (397m visits) and USA (282m visits), in which the tourism markets in East Asia & Pacific regions expect a 5 % annual growth, which is slightly higher than a 4.1 % annual growth of global tourist population, showing that East Asia & Pacific regions are the most potential and expandable areas of global tourism market in the future.According to related statistics and forecast on the tourism industry's contribution to the global economy conducted by World Travel & Tourism Committee (WTTC), the global tourism industry in 2009 (including tourism related industries, investment and tax income) comprised a 10.3 % of world GDP , which is equivalent to $4.964T. And as 2016, the global tourism industry will expect to attain a 10.9 % of world GDP, which equivalent to $8T and $971.6B, in which WTTC said that the tourism industry in Taiwan reported a decline in terms of r...