The aim of this chapter is to present the activities and results from a didactic strategy developed to generate concept designs that can be perceived as possible objects to be manufactured. This strategy is directed towards university students on an intermediate level with low performance in the industrial design major. Similarly, this chapter analyzes the importance of creating concept designs for promoting touristic destinations through a logo. The methodology for the present study is of qualitative nature and employs action research. Some methods stemming from a focus on user-centered design and creativity procedures were utilized. The collage technique and a semi-structured interview were the tools utilized on focus groups. It was concluded that the pedagogical proposal contains activities that assist the student in generating ideas in a systemized way. These actions can be applied with different purposes such as creating a design with the aim of promoting a product and a touristic destination.
Resumen. El Ecuador al igual que muchos países del mundo está pasando por un proceso de cambio en su matriz productiva, en nuestro caso el mismo gobierno ha implementado medidas para generar este cambio, es así que hoy en día se están fortaleciendo otras alternativas como la industria de producción y turística. . Este artículo muestra una pequeña visión sobre lo que opinan sobre el turismo; en 40 encuestas dirigidas a los servidores turísticos y otras 43 entre los habitantes del cantón Morona. El estudio está enfocado al desarrollo de tecnología de software libre, que ayude a potenciar el sector turístico en base al criterio de quienes están directamente involucrados en el tema, utilizando una aplicación web que permite localizar los eventos y lugares turísticos con mayor relevancia.
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