Purpose Multimarket competition is an area of competitive dynamics focused on studying situations where firms compete against each other simultaneously in more than one market. The intensity of competition depends on the aggressiveness and the market contingencies, influencing the competitive strategies. Particularly, the purpose of this paper is to explore the influence of multimarket competition and market contingencies on innovation. Design/methodology/approach An exploratory qualitative approach using the Grounded Theory is applied with conceptual purposes. The data were collected through in-depth semi-structured interviews and additional observations with senior strategies and decision-makers. The paper follows an extensive narrative to understand decision-taking processes on competitive strategy with the support of analytical software. The paper was performed in the automotive components industry making seats in two different countries to acknowledge the influence of market contingencies. Findings The results suggest that multimarket competition does not reduce the level of aggressiveness, but it offers a background that favors opportunities for companies and new business in circumstances of crisis associated to innovation. Depending on the market contingencies, strategies can foster a higher technological innovation, in those cases of high development in the industry, or diversification, when the development is lower. Originality/value This paper contributes to enrich multimarket competition theory with the study of innovation strategies in different market conditions, a topic not much explored in multimarket literature. Additionally, it suggests implications for managers attending to different market contingencies.
La ciencia política estudia la competencia electoral, analizando de qué forma los partidos políticos, a partir de distintas fuerzas y dinámicas, se presentan dentro del espectro en el periodo electoral. El presente trabajo tiene como objetivo realizar un análisis descriptivo de las dinámicas de competencia electoral en el sistema de partidos políticos colombiano para entender de qué forma se desarrolla dicha electoral. De esta forma, es importante tener en cuenta que en el presente estudio se hacen observaciones desde la mecánica de las campañas centradas en las candidaturas individuales. Específicamente, las dinámicas de competencia entre los candidatos a la Presidencia de Colombia 2018 en la red social Twitter, considerando al candidato el actor fundamental del partido en dicha dinámica electoral. Se concluye explicando las dinámicas de competencia en la contienda electoral definidas a partir de la visibilidad de los candidatos en la red social Twitter, la agresividad competitiva y el establecimiento de agenda. Se pretende entender y explicar las nuevas formas de hacer política en redes sociales y abrir debate en torno a este tema.__________________________Political science studies electoral competition, analyzing how political parties, based on different forces and dynamics, are presented within the spectrum in the electoral period. The objective of this paper is to carry out a descriptive analysis of the dynamics of electoral competition in the Colombian political party system to understand how this electoral contest develops. In this way, it is important to keep in mind that in the present study observations are made from the mechanics of campaigns focusing on individual candidates. Specifically, the dynamics of competition among the candidates for the Presidency of Colombia 2018 in the Twitter social network, considering the candidate the fundamental actor of the party in the said electoral dynamic. It concludes by explaining the dynamics of competition in the electoral contest defined from the visibility of the candidates on the Twitter social network, competitive aggressiveness and agenda setting. It is intended to understand and explain the new ways of doing politics in social networks and open debate about this issue.
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