The development of an agro-ecotourism product in the A&T Agricola and touristic company was the objective of this research project. The first stage of this project consisted in the collection of primary and secondary information through field visits and literature review. It was identified that local and international tourist will be the target audience of this product (target demand). Furthermore, a complete inventory of touristic sites in the zone were created. This inventory identified five natural attractions and five cultural attractions, with five attractions reaching level II of hierarchy. To target tourist, four packages were designed using touristic and agro-ecological activities. In the second stage of this project, economic, legal, and environmental feasibility analyses will be performed. Finally, the agro-ecotourism product proposed in this project is an alternative for the development of the local population as it takes into account the local agriculture in conjunction with ecological activities targeted to the improvement of the society economically and culturally.
Ecuador is recognized as a country with the richest biodiversity on the planet, especially in relation to its size. For its variety of natural and cultural settings, it is even considered a magical place. Tourism is currently an activity that is generating considerable foreign income and employment for Ecuador, as well as maintaining and restoring cultural traditions and natural areas in sustainable ways. Rural, community-based tourism is one form that attempts to integrate community members with tourists in an intercultural setting, while ensuring sufficient management of the experience that natural resources, heritage values and cultural rights are preserved. In Chimborazo, a larger percentage of the indigenous population than in any other province is engaged in community-based tourism, creating experiences that complement tourist visits to natural attractions. Within this context is the rural parish of Cacha, with its unique natural landscapes and rich history, considered the origin of the Great Puruwá Nation. Following a market study on generating community-based tourism in Cacha, we conclude that the concept has wide local acceptance and that there is a high demand among tourists who would be interested in learning about this region and enjoying its benefits. Additionally, marketing tourist products assists communities in maintaining their traditions and motivates young people to generate new economic activity.
This research involved during a first phase a market study of the implementation of a tourist package in the Suscal County, province of Cañar, Ecuador, followed by a second phase, a Comprehensive Feasibility Study of the package. Using bibliographic research and a field tour, we described the package's commercial potential, technical, environmental, social, administrative, legal, economic, financial aspects. The study of tourism potential in the area identified the richness of an intangible cultural heritage, the existence of an ancestral collective memory alive in every community, and natural attractions of level I and II. The market study identified acceptance of the tourism package by 84% of domestic tourists and interest among 67% of foreign tourists, whose service whose preferences are: accommodation, food, cultural experience, transportation and information. Depending on the tourist profile, we will define and plan the technical design of tourism infrastructure and will conduct feasibility studies on legal, environmental and economic-financial aspects that will appear in a second
Ecuador is a diversified country with great potential for tourism. The diversity can be seen in the variety of natural and cultural attractions found in the four natural regions. Orellana province is an home of five different indigenous nationalities. Each of these nationalities has its own language,
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