Purpose The main purpose of this paper is to analyse the impact of the intellectual capital (IC) on the competitiveness in the manufacturing small- and medium-sized enterprises (SMEs) in Mexico. Design/methodology/approach The approach of this investigation is developing a theoretical construct to determine the correlation between IC and competitiveness and find the most relevant factors that impact it, where IC is independent variable and the competitiveness is dependant variable. Using the Likert scale to determine the degree of agreement or disagreement, the survey was applied to 420 SMEs. The results were analysed using confirmatory factor analysis, Cronbach’s alpha and subsequently structural equation models. Findings The results show that the IC dimensions – the information obtained, IC developed and learning and feedback – have an effect on the competitiveness of SMEs. The paper presents the theoretical validation of the factors that impact on IC and competitiveness and hence they are the key elements that impact mostly on each analysed variable. Practical implications The results obtained measure the level of correlation between the variables in the study, helping to design strategies for the key factors needed to integrate the IC and to develop competitive synergies in the manufacturing SMEs. Originality/value This study shows the effects of the IC that are directly impacting the competitiveness of SMEs so that each factor of the dependent and independent variables should be analysed separately to propose improvements in implementing IC to seek higher level of competitiveness.
Innovation in different Stages (INNOVS) is considered an important driver to create and increase the competitive advantage (
Las telenovelas han representado a México en el mundo gracias al éxito internacional de estas. Tal representación cambió con la llegada de internet, que ofrece otros contenidos a los consu-midores. El objetivo de este trabajo es describir la evolución de las telenovelas mexicanas y su importancia para México analizando los motivos del declive de estas. El trabajo parte de una investigación documental apoyada en fuentes bibliográficas y artículos académicos. Como resultado, se encontró que una causa posible de este declive es el uso de fórmulas desgastadas. La principal limitación de esta investigación consiste en la poca información del tema, res-tringida por las corporaciones. La originalidad radica en el rescate de la importancia de las telenovelas como un producto cultural y en la generación de una percepción positiva del país de origen en otros mercados. Los principales hallazgos son que, aun en declive, las telenovelas mexicanas todavía son demandadas y que es posible aprender de las buenas prácticas de sus competidores para volver a posicionarlas.
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