BoBoiBoy: The Movie (2016) screening in local cinemas has successfully attracted local reception partly due to its portrayal of Malaysian culture and moral values, which local audiences find relatable. Despite the film presenting a modern and futuristic world, values based on Budi's traditional Malay concept are demonstrated throughout the main protagonist’s actions. This paper employs the concept of Budi from the academic study of Lim Kim Hui and includes my attempt to argue that Budi is represented in direct confrontations portrayed by the main protagonist as a form of the deliverance of justice towards the evildoers. Additionally, I adopt Smith’s “Structure of Sympathy” to discuss the spectator’s engagement with the protagonist, which influences the spectator to agree with the actions taken. The concept of Budi suggests that traditional values are not lost in modern times, but it progresses and evolves to suit contemporary practices. Boboiboy: The Movie is one of the digital mediums that exhibits Budi as a traditional moral concept that can be sustained and disseminated particularly to younger generations, which comprises the majority of the audiences.
The success of Malaysian 3D animation films, Geng; The Adventure Begins (2009) and BoBoiBoy: The Movie (2016) in attracting local reception is partly due to their portrayal of the diversity of Malaysian ethnicity, traditions and moral values which the local audience may find relatable. Although these films portray modernity, the values represented are based on the traditional Malay concept of Budi re-inscribed in the characters’ personalities. The concept of Budi in this paper employs the academic study of Lim Kim Hui (2003a) and it includes my attempt to argue that this traditional asset can be re-imagined in the contemporary digital form which can be analysed through the main characters’ personalities in the selected films. Personality is one of the key principles of animation introduced by Lasseter (1987) for the 3D animation format and with it, helps shape characters to be unique and recognizable as depicted in their behaviours, habits as well as interaction with other characters. In addition, I employ Smith’s “structure of sympathy” to explain the spectator’s engagement with the fictional personalities portrayed on screen. The concept of Budi re-inscribed in characters of contemporary 3D Malaysian animation films proves that traditional values are not lost in modern times. Animation films are mostly watched by younger audiences, therefore Budi as a traditional moral concept can be sustained and disseminated to the younger generation in digital form.
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