The subject of this paper is the analysis of the impact of augmented reality on online user experiences. The analysis was performed on users’ experience with the Ikea Place App by IKEA. Users were surveyed through the User Experience Questionnaire (UEQ), through which the information about their online experiences related to the analyzed application was collected. The aim of this paper is to determine whether augmented reality and augmented reality applications complement the online user experience, based on the analysis of their user experience and experience related to the dimensions of the presented application. The intention is to contribute to the creation of the business and academic public’ interest in the concept of augmented reality as a model, which, by offering a ‘customized’ shopping experience, contributes to improving the level of consumer satisfaction.
Uzročnik tekuće krize je specifičan, neekonomski faktor i zato je veoma teško povlačiti paralele sa onima iz bliske prošlosti i njihovim efektima na tržište rada. Pandemija COVID-19 ozbiljno je uzdrmala srpsku ekonomiju i dovela u pitanje održivost velikog broja preduzeća i radnih mesta. Povećanje stope nezaposlenosti specifičnost je svake krize. Međutim, ova je po mnogo čemu atipična. Zato fokus svih budućih strategija, politika i mera mora biti ekonomski oporavak i izgradnja stabilne i na krize fleksibilne ekonomije. Izbijanje i neverovatno brzo širenje bolesti prouzrokovalo je zatvaranje gradova, čak i nacionalnih ekonomija, što se negativno odrazilo na ekonomski prosperitet i zaposlenost. Cilj rada je analiza uticaja pandemije COVID-19 na ekonomski razvoj, stabilnost i (ne)zaposlenost u svetu i u Republici Srbiji. Istraživanje je izvršeno na osnovu uporedne analize vrednosti pojedinih indikatora ekonomskog razvoja u periodu pre i posle pojave pandemije COVID-19. Podaci su prikupljeni metodom anketiranja sprovedenom u preduzećima, a takođe putem polustrukturisanih intervju s ključnim sagovornicima, kao i na podacima Republičkog zavoda za statistiku (RZS). Autori ukazuju na to koje su posledice uticaja pandemije COVID-19 na indikatore ekonomskog razvoja i indikatore zaposlenosti i predlažu mere koje je neophodno preduzeti u cilju prevazilaženja negativnih posledica krize.
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