Corporate social responsibility (CSR) refers to the set of behaviors that businesses ought to or are expected to perform in a society. Many companies expect to increase profits through CSR behavior. However, it is a reasonable question to consider whether employees commit to an organization when they do not agree with the organizations' CSR behavior. Therefore, this study explores the effect of fit between employees' perceptions of CSR and organizations' CSR behavior on organization commitment. This study found that the fit between employees' perceptions and organizations' CSR behavior has a positive effect on commitment. Among the four CSR dimensions of economic, legal, ethical and philanthropic social responsibility, all dimensions excluding philanthropic responsibility are positively related to organizational commitment. Finally, comparing the effects of fit in Korea and China the effect of fit for ethical social responsibility differed between the two countries.

The aim of this study is to investigate the effect of economic crisis on consumers’ masstige behavioural intention. The study examines the effects of uniqueness, hedonic value, conspicuous consumption and perceived quality on masstige purchase intention, and as well the moderating effect of perceived economic crisis. The study conducts the hierarchical multiple regression analysis. The results show that uniqueness and hedonic values have significant influences on masstige purchase intention, while conspicuous consumption and perceived quality have no influence on masstige purchase intention. In addition, perceived economic crisis has no moderating effect on the relationship between uniqueness, hedonic value, conspicuous consumption, perceived quality and masstige purchase intention.

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Koreans envision a world in which anyone can access information and the tools to explore it anytime, anywhere. Korea has been one of the leaders in the mobile industry and this chapter explores the past, present and future of mobile technology and markets in Korea. Starting with background and a brief overview of the current situation, this chapter uses the CLIP framework to describe mobile services in Korea. The chapter concludes with a brief discussion of challenges and future strategies.

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Customer relationships are increasingly central to business success (Kotler, 1997; Reichheld & Sasser, 1990). Acquiring new customers is five to seven times costlier than retaining existing customers (Kotler, 1997). Simply by reducing customer defections by 5%, a company can improve profits by 25% to 85% (Reichheld & Sasser, 1990). Relationship marketing—getting to know customers intimately by understanding their preferences—has emerged as a key business strategy for customer retention (Dyche, 2002). Internet and related technologies offer amazing possibilities for creating and sustaining ideal customer relationships (Goodhue, Wixom, & Watson, 2002; Ives, 1990; Moorman, Zaltman, & Deshpande, 1992). Internet is not only an important and convenient new channel for promotion, transactions, and business process coordination; it is also a source of customer data (Shaw, Subramaniam, Tan, & Welge, 2001). Huge customer data warehouses are being created using advanced database technologies (Fayyad, Piatetsky- Shapiro, & Smyth, 1996). Customer data warehouses by themselves offer no competitive advantages: insightful customer knowledge must be extracted from such data (Kim, Kim, & Lee, 2002). Valuable marketing insights about customer characteristics and their purchase patterns, however, are often hidden and untapped (Shaw et al., 2001). Data mining and knowledge discovery in databases (KDD) facilitate extraction of valuable knowledge from rapidly growing volumes of data (Mackinnon, 1999; Fayyad et al., 1996). This article provides a brief review of customer relationship issues. The article focuses on: (1) customer relationship management (CRM) technologies, (2) KDD techniques, and (3) Key CRM-KDD linkages in terms of relationship marketing. The article concludes with the observations about the state-of-the-art and future directions.