Recently, human and user-centered design methods have challenged older system-centered practices, enriching resources and providing better technological artifacts for end-users. This article argues that though design has become more user-centered, something is still lacking: more opportunities exist for articulating feedback already present in technology-culture networks. To encourage the recovery of this feedback, this article examines discourses surrounding transportation technology and the ChÇra, the variety of stakeholders who shape the progression of technology through use, negation, or re-appropriation. While this article is far from a programmatic or procedural document, it suggests opening design processes to a variety of cultural inputs beyond those marked as "users." It attempts to open a space for technical communicators in these multifaceted feedback loops, where ChÇral influences are articulated and rearticulated for more effective transportation design.
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