Gum exudates from the cashew tree had similar viscosity characteristics to gum arabic, and there were no significant effects of pH, temperature changes or storage time on the viscosity.
The study investigates the mediating role of entrepreneurial opportunity recognition on the relationship between entrepreneurial attitude and entrepreneurial intention among university students in Ghana. A structured questionnaire was administered to 500 university students in Ghana, and the data collected was analyzed using Amos. Structural equation modeling (SEM) was used to assess the hypothesized paths. The result indicated that entrepreneurial attitude had a substantial positive impact on both entrepreneurial intention and opportunity recognition among university students in Ghana. The result further indicated that entrepreneurial opportunity recognition positively affected university students' entrepreneurial intention. The study further illuminated that entrepreneurial opportunity recognition mediated the relationship between entrepreneurial attitude and entrepreneurial intention. This implies that an entrepreneurial attitude increases the chances of opportunity recognition and self-employment propensity in Ghana. The study suggests that students should cultivate an entrepreneurial mindset and develop a healthy attitude toward entrepreneurship, enhancing the chances of identifying and pursuing business opportunities. The study contributes to the literature by focusing on and highlighting innate attributes that can possibly contribute to self-employment propensity.
Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to university students in sub-Saharan Africa. Accordingly, drawing on the theory of planned behavior (TPB), the present study argues that ENO impacts EIN, primarily explained by SOT and MIT. Using cross-sectional data gathered from university students in Ghana, a sub-Saharan African country, our findings reveal that ENO has both direct and indirect relationships with EIN. Thus, this relationship is mainly mediated when students build and develop social network ties (SOT) instead of gathering marketing intelligence (MIT).
The role of perceived value, brand credibility and word-of-mouth endorsement in supporting customers` behavioural intentions to pay a high price has gained much attention lately in the marketing literature. However, studies on the impact of perceived value on customers` intention to pay a high price via the intervening role of brand credibility and word-of-mouth endorsement are relatively scarce in the literature. Consequently, this research goal was to assess the impact of customer value (as a high-order variable) on intentions to pay a high price through the intervening role of brand credibility and word-of-mouth endorsement in the herbal industry in Ghana. Through a systematic sampling procedure, 265 samples of customers in the herbal market provided data for this research. Structural equation modelling was employed to quantitatively analysed the hypotheses proposed in the research. The results show that all the social value, emotional value, perceived quality and value for money are dimensions of perceived value. Again, it was also established that brand credibility plays a partial role in the influence of perceived value on word-of-mouth endorsement and intentions to pay more. Likewise, word-of-mouth endorsement was found to partially contributes to supporting the relationship between brand credibility and intentions to pay more in the herbal market. The paper, therefore, established that the contribution of brand credibility and word-of-mouth endorsement is critical when building perceived value (social value, emotional value, quality and value for money) to reinforce customers` intentions to pay a high price in the herbal industry.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.