China and India are the fastest growing major markets in the world and the most popular markets for foreign entrants. Yet no study has examined the success or failure of these entries.Using a new definition of success and a uniquely compiled archival database, the authors analyze whether and why firms that entered China and India succeeded or failed. The most important findings are rather counter-intuitive: smaller firms are more successful than larger firms, and greater openness of the emerging market have lower success. Other findings are that success is higher with earlier entry, greater control of entry mode, and shorter cultural and economic distance between the home and host nations. Importantly, with or without control for these drivers, success in India is lower than that in China. The authors discuss the reasons for and implications of these findings.3

Product quality is probably undervalued by firms because there is little consensus about appropriate measures and methods to research quality. We suggest that published ratings of a product's quality are a valid source of quality information with important strategic and financial impact. We test this thesis by an event analysis of abnormal returns to stock prices of firms whose new products are evaluated in . Quality has a strong immediate effect on abnormal returns, which is substantially higher than that for other marketing events assessed in prior studies. Moreover, there are some important asymmetries in the effect. We discuss the research, managerial, investing, and policy implications.stock returns, quality, published reviews, new products

When faced with sequential information, consumers tend to fall prey to one of two well-known heuristics: the hot (or cold) hand and the gambler's fallacy. The authors relate these two traditionally separate heuristics to differences in accepting (buy) versus rejecting (sell) decisions. They identify trend length as a contextual moderating variable and show an asymmetry between buying and selling frames. When applied to a stock market context, a consistent finding is that consumers prefer to buy past winners and sell past losers even when neither should be preferred. This behavior violates the normative rule of buy low and sell high. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

Forced, weakly nonlinear oscillations of a two degree-of-freedom autoparametric vibration absorber system are studied for resonant excitations. The method of averaging is used to obtain first-order approximations to the response of the system. A complete bifurcation analysis of the averaged equations is undertaken in the subharmonic case of internal and external resonance. The "locked pendulum" mode of response is found to bifurcate to coupled-mode motion for some excitation frequencies and forcing amplitudes. The coupled-mode response can undergo Hopf bifurcation to limit cycle motions, when the two linear modes are mistuned away from the exact internal resonance condition. The software packages AUTO and KAOS are used and a numerically assisted study of the Hopf bifurcation sets, and dynamic steady solutions of the amplitude or averaged equations is presented. It is shown that both super-and sub-critical Hopf bifurcations arise and the limit cycles quickly undergo period-doubling bifurcations to chaos. These imply chaotic amplitude modulated motions for the system.

Preference measurement, Conjoint analysis, Marketing research,