We evaluated the behavioral responses of white‐tailed deer (Odocoileus virginianus) to 4 colors of wildlife warning reflectors (red, white, blue‐green, and amber) that are purported to reduce the incidence of deer—vehicle collisions. We observed white‐tailed deer behaviors relative to roads before and after installation of wildlife warning reflectors using a forward‐looking infrared camera during 90 observation nights. We concluded that wildlife warning reflectors were ineffective in changing deer behavior such that deer—vehicle collisions might be prevented.
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