O trabalho faz uma análise da utilização dos domínios e estratégias do Design e a sua relação com a competitividade do segmento moveleiro da Região Metropolitana de Curitiba em função da utilização dos materiais na criação, desenvolvimento e implementação do Design. A operacionalização da pesquisa se realizou mediante um estudo de caso, tendo como suporte teórico as variáveis: Design, materiais e competitividade. Para estabelecer um padrão de relacionamento entre as variáveis foram levantados os fatores de sucesso da competitividade da referida empresa e analisados à luz dos padrões de concorrência praticados na indústria de móveis. Para conjectura de explicação do relacionamento entre competitividade e as outras duas variáveis, os dados obtidos na entrevista foram, na seqüência, expostos aos modelos; estratégias genéricas de Porter (1986) e estratégias do Design (1993). O resultado desta exposição nos possibilitou inferir que a empresa busca vantagem competitiva por meio da diferenciação, no primeiro modelo citado. E, no segundo caso, há uma predominância na utilização do conceito aperfeiçoado.
The work makes an analysis of the utilization of Design's domains and strategies and its relationship with the competitiveness level of the furniture segment from the Metropolitan Region of Curitiba concerning the utilization of materials in the Design's creation, development and implementation. The research realization was supported by a case study. The work was mostly based on the theoretical support of the following variables: Design, materials and competitiveness. To set relationship standard among the variables, were raised the factors of the competitiveness success of enterprise. These factors were analyzed based on the competitiveness standards used in the furniture industry. To the conjecture of the relationship explication between competitiveness and the two other variables, the interview's data were, in the sequence, exposed to the models: Porter's generic strategies (1986) and the Design's strategies (1993). It was possible to infer from the result of this exposition that the enterprise searches competitive advantage by the differentiation in the former model. And in the second case, there is a predominance of the improved concept utilization
The paper aims to conduct a study of glass design in the decoration, emphasizing the work done by Dale Chihuly. The methodology applied in this article has the means to research the work of that artist as well as based on the knowledge acquired in lectures and reading books that address the subject hereof. One of the expected outcomes of this study is to traverse the course of the glass until it becomes a piece of art created by Chihuly.
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