Universities have been requested to assure production of "employable" graduates in connection with significant changes at the labor market and in the academic sector. Employability also tends to be one of the criteria for allocation of financial resources in the academic sector. The aim of the paper is analysis of the labour market and finding of causes of failure in employment and graduate employability of the Faculty of Forestry and Wood Technology Mendel University in Brno (Czech Republic) in practice. Results will serve to management as a strategic tool for decision-making in the areas of innovation and optimization of educational programs. To determine the theoretical background a secondary research based on review of domestic and foreign studies was used. In order to acquire primary data, in the practical part there was a questionnaire survey applied and realization of personal interviews with employers and another interested subjects. There was low graduate employability found by the questionnaire survey, especially in wood processing study programs. The reason is incompatibility of education with needs of wood processing operations. Potential employers require graduates to be significantly better prepared, especially regarding practical skills. A majority of potential employers of graduates of the Faculty of Forestry and Wood Technology Mendel University in Brno is willing to offer work internships and short-term practice.
In the years 2012-2014 the authors carried out an extensive marketing research among users of wood-based buildings in the Czech Republic. The questionnaire survey had 1,000 respondentsCzech households using a wood-based house. The survey was conducted separately in each region of the Czech Republic (40-100 questionnaires per region). The results were evaluated separately for each region and for the Czech Republic as a whole. Questionnaires consisted of four thematic groups of questions. This paper deals with processing and evaluation of results of the fi rst group of questions. This group addresses characteristics of people using wood-based family houses. The results are evaluated for individual regions and for the whole Czech Republic. The evaluation covers seven characteristics of adults using the surveyed buildings: age of users, type of the buildings' ownership, educational attainment, sector of employment, profession, type of previous housing, and the size of municipality of the previous housing. The aim of the paper is to create profi le of a "common user" of wood-based buildings. The results of the marketing research can be used to enhance competitiveness of companies in the woodworking and construction sector.
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