Business intelligence (BI) solutions have been adopted within organizations as amean to achieve a more grounded decision making process that results in better organizational outcomes. Nowadays, about 70% to 80% of business intelligence implementation projects fail due to both technological and managerial issues. Multi-methodology proposed by Mingers (2006) was followed to develop the research in four phases: appreciation, where documental search wasconducted through a literature review; analysis, where hypothetical structures related with the key success factors were proposed; assessment, where key success factors were assessed along with experts; and action, where research results discussion was shown. As a result, 13 factors that affect the business intelligence solution’s success were identified. Those factors contributeto improve planning and implementation of business intelligence projects, accomplishing in a greater extent the purposes of these projects.
Researches on business intelligence (BI) show that there is still a high failure, sub-utilisation, and abandonment rates to its implementation. Factors related to organisational collaboration (OC) could contribute to the success of this kind of solutions. According to the multi-methodology proposed by Mingers ( 2006), the research was carried out in four stages: appreciation, analysis, assessment, and action. This way, a systematic literature review, a survey application to people who have participated in BI research and/or implementation projects, an exploratory factorial analysis, a composite additive indexes analysis and; finally, a Pearson's correlation analysis was developed. It resulted in 14 factors grouped in five dimensions showing that both intra and inter-organisational factors, contribute to the success of BI solutions from a managerial-organisational perspective.
El marketing industrial ha sido un campo que ha tenido un desarrollo relativamente bajo dentro de la teoría del marketing en general, esto en comparación con otras ramas de la materia. Pese a que sus principales desarrollos datan de varias décadas atrás, sus teorías y postulados siguen vigentes con el pasar de los años. Por esta razón es muy poco lo que a partir de ello se ha formulado en épocas más recientes. Con base en lo anterior, el presente artículo tiene el objetivo de inducir a los lectores a reflexionar sobre nuevas formas de llevar a cabo las comunicaciones en el sector industrial ya que, como se examinará, es un campo complejo que exige diferentes niveles de acercamiento y contacto con los actores interrelacionados. Todo ello partiendo de los avances tecnológicos y conceptuales que han permeado las comunicaciones durante los siglos veinte y veintiuno, representados por la era de la computación y por los desarrollos que esta ha traído consigo.
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