Little is known about what the public thinks of tall wood buildings (TWBs), which are structures made primarily from wood that are at least five stories tall. Understanding end-user beliefs can help the industry address public preferences and concerns. An online panel of 502 residents in the Portland, Oregon, and Seattle, Washington, metropolitan areas showed that only 19 percent were familiar with TWBs. The largest percentages of respondents believed that, compared with concrete and steel buildings, TWBs are more aesthetically pleasing, create a positive living environment, and use materials that regrow. However, they also believed that TWBs have greater fire risk and need more maintenance. Sizable percentages of respondents said they did not know about various durability, performance, aesthetic, and environmental attributes of TWBs. There were few meaningful differences between respondents who reported being familiar and unfamiliar with TWBs, but those who were familiar evaluated TWBs slightly more positively.
Cross-sector collaboration has gained attention from researchers in different fields of science in recent years because it represents significant business potential for forest companies to work with sectors possessing a more positive demand outlook, including those facing increasing pressure to detach from oil derivatives. Despite this, there is a lack of research regarding company-level, cross-sector collaboration in the forest-sector literature. This paper seeks to enhance the understanding of the cross-sector collaboration concept in the forest-sector literature and explore alternatives for forest companies to collaborate with other industries, rather than to compete. A systematic literature review is conducted to explore the relevance of cross-sector collaboration in the forest industry. Furthermore, the main drivers, benefits, and challenges of collaboration in the forest industry are identified. Results show that the literature has emphasized the importance of cross-sector collaboration for forest companies, but little empirical work has been done regarding the link between forest companies and other industrial sectors. Cost reduction, competitiveness, and environmental sustainability are among the principal drivers and benefits. Forest business culture, lack of trust, and lack of parameters to evaluate costs and savings generated are key challenges to forest companies implementing cross-sector collaboration.
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