Human beings have a natural tendency to react with some degree of positive or negative affect to any object or concept of psychological significance (Fishbein & Ajzen 1975; Eagly & Chaiken 1993). We like or dislike certain people, support or oppose various policies, regard some activities as pleasant and others as unpleasant, have favorable views of certain television programs but unfavorable views of others, and so forth. The expectancy value (EV) model is concerned with the origins and structure of these “social attitudes” (Feather 1982; → Attitudes).
Human beings have a natural tendency to react with some degree of positive or negative affect to any object or concept of psychological significance (Fishbein & Ajzen 1975; Eagly & Chaiken 1993). We like or dislike certain people, support or oppose various policies, regard some activities as pleasant and others as unpleasant, have favorable views of certain television programs but unfavorable views of others, and so forth. The expectancy value (EV) model is concerned with the origins and structure of these “social attitudes” (Feather 1982; → Attitudes).
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