This study investigates the usability of electric vehicles (EVs) in a taxi company in Greater Stockholm, Sweden. By investigating cost and revenue data of both electric and conventional taxi vehicles, as well as by interviewing taxi drivers and carriers, an assessment has been made of the financial and operational implications of using EVs in a company's taxi fleet. Both the drivers' and the carriers' perspectives have been examined. The main findings are that the investigated e-taxis have a similar or lower Total Cost of Ownership and slightly higher profitability than the investigated conventional taxis. For taxi drivers, using e-taxis implies more advanced planning and revenue service time being sacrificed for charging. However, certain customers' preferences for EVs, as well as benefits such as corporate clients favoring e-taxis and a zero emission priority queuing system at Stockholm's main international airport (partly) compensate for time devoted to charging. In order to facilitate increased use of e-taxis, more fast charging facilities should become available at strategic locations. Besides that, there are signs that carriers' lack of information about the opportunities and consequences of shifting towards e-taxis hamper a wider deployment of e-taxis.
This paper studies electric vehicle (EV) adoption in Greater Stockholm in Sweden using the Transtheoretical Model of Change (TTM) and the Protection Motivation Theory as a framework and considers socio-cognitive, behavioural and socio-economic attributes that may influence the process towards electric vehicle use. TTM considers behavioural change as a process consisting of five stages-of-change rather than as an event. Some key findings were made: (1) from the earlier to the later stages-of-change, the attitude towards EVs becomes more positive, the knowledge about EVs increases and the self-efficacy is consistently increasing. (2) The threat appraisal and response efficacy of EVs increase from stage to stage in the stages prior to the actual change but have a lower level for the stages after the change. (3) The explanatory power of regression models modelling both pre-contemplation and all stages-of-change increases significantly when incorporating socio-cognitive variables such as self-efficacy, threat-appraisal, response efficacy and attitudes towards EVs. (4) The modal share of the car is consistently increasing throughout the stages-of-change. The results indicate that policy measures aiming at increasing knowledge and self-efficacy of car drivers related to EV use can stimulate electric vehicle adoption. Also, the relative advantages of EVs for car drivers should get more attention rather than only emphasizing the environmental advantages.
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