We compute string field theory Hamiltonian matrix elements and compare them with matrix elements of the dilatation operator in gauge theory. We get precise agreement between the string field theory and gauge theory computations once the correct cubic Hamiltonian matrix elements in string field theory and a particular basis of states in gauge theory are used. We proceed to compute the matrix elements of the dilatation operator to order g 2 2 in this same basis. This calculation makes a prediction for string field theory Hamiltonian matrix elements to order g Hamiltonian matrix elements of the string bit model.

We consider open strings ending on a D5-brane in the pp-wave background, which is realized in the Penrose limit of AdS 5 ×S 5 with an AdS 4 ×S 2 brane. A complete list of gauge invariant operators in the defect conformal field theory is constructed which is dual to the open string states.

Research has shown that a similar extension of a brand is evaluated more favorably than a dissimilar one. In this research we demonstrate that self‐regulatory focus (promotion vs. prevention focus) significantly moderates the effect. Four experiments demonstrated that similar extensions were evaluated more favorably than less similar extensions when participants were chronically or momentarily prevention focused, whereas such effect was eliminated and sometimes even reversed when participants were chronically or situationally promotion focused. This discrepancy was attributed to different weights attached to the perceived risk and to the perceived hedonic value of the extension by promotion‐focused vs. prevention‐focused individuals.

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We study string interactions among string states with arbitrary impurities in the Type IIB plane wave background using string field theory. We reproduce all string amplitudes from gauge theory by computing matrix elements of the dilatation operator in a previously proposed basis of states. A direct correspondence is found between the string field theory and gauge theory Feynman diagrams.without summing over i. The extra contribution involvingZ is crucial [35][15] for the existence of the BMN limit, where N, J → ∞, with g, g 2 = J 2 /N and λ ′ = g 2 N/J 2 fixed and as we will see leads to interesting new effects.

We study the spectrum of open strings on AdS 2 branes in AdS 3 in an NS-NS background, using the SL(2, R) WZW model. When the brane carries no fundamental string charge, the open string spectrum is the holomorphic square root of the spectrum of closed strings in AdS 3 . It contains short and long strings, and is invariant under spectral flow. When the brane carries fundamental string charge, the open string spectrum again contains short and long strings in all winding sectors. However, branes with fundamental string charge break half the spectral flow symmetry. This has different implications for short and long strings. As the fundamental string charge increases, the brane approaches the boundary of AdS 3 . In this limit, the induced electric field on the worldvolume reaches its critical value, producing noncommutative open string theory on AdS 2 .

Two experiments investigated the proposition that memory retrieval is affected by consumer involvement with a product at the time product information is first received as well as when a memory-based judgment is formed. Results suggest that involvement at the time of a memory-based judgment increases the intensity of search for judgment-relevant information in memory. Further, subjects seemed to base their memory-based judgment on a prior evaluation (stored in memory) when involvement was either low at the time of memory-based judgment or high both at the time of this judgment and when the prior evaluation was formed. In contrast, subjects recalled (and presumably used) specific product information when their level of involvement at the time of judgment increased relative to when the prior evaluation was constructed. These findings are consistent with the cognitive economy principle. Implications for the role of memory in product judgment and evaluation are discussed.C onsumers often make a product judgment some time after they have acquired product information. Thus, their judgment is memory based (i.e., based on information available in memory). In forming such a memory-based judgment, consumers are likely to retrieve only a subset of information available in memory. This is usually attributed both to consumers' lack of ability to access all of the information they have acquired and stored in memory and to their lack of motivation to do so. Given this, it is not surprising that factors affecting the ability to access memory information have received considerable research attention. It is surprising, however, that the role of motivational factors, such as consumer involvement, in memory retrieval and memory-based judgments has received virtually no attention (but see Sanbonmatsu and Fazio

From the viewpoint of internal marketing, employees who are content in their job may be motivated to satisfy their customers better than ones who are not content. Another relevant premise is that the content employees, because of their work motivation, would eventually help improve the performance of their firm. To verify these relationships, some previous studies looked into the effects of organisational service orientation on employee's satisfaction. But only few of them investigated the mediating effects of variables such as service value and customer orientation for their role in linking service orientation to business performance. This study examines how an organisation's service orientation had an effect on its performance at hospitals. For this purpose, verification of the mediating role of service value perceived by employees as well as the role of customer orientation on the firm's performance was attempted. For this study, a total of 292 usable questionnaires were collected from hospital staffs located in metropolitan cities of Korea. The hypotheses concerning relationships among service orientation, service value, employee satisfaction and customer orientation were verified by covariance structural modelling, using SPSS 10.0 and AMOS 4.0 programs. The result is as follows. First, organisational service orientation had a positive effect on both employee satisfaction and service value perceived by hospital staff. Second, employee satisfaction had a positive impact on service value and customer orientation. Finally, service value as well as employee's customer orientation were found to exert positive influence on the medical firm's performance.