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Although consumers' need assessment generally suggest that, what consumers need as products or services influence their consumption, little research on consumption of disability resources, relating to musculoskeletal disorders exists. However, most medical practitioners defined musculoskeletal disorders by symptoms or clinical disorders and other used self-report. The authors examined the effects of musculoskeletal disorders and ultimate consumption of specific products (orthopedic devices, medications), as well as the cost of surgical options (e.g., gastric reduction surgery). Emphasis was on product categories, such as disability devices and consumption of disability resources. The authors conclude that there are positive relationships between musculoskeletal disorders and consumption of disability products, either to maintain certain lifestyles or reduce pains and sufferings. Finally the authors discussed the advancement of marketing theory with musculoskeletal consumption analysis. Opportunity for further research in the area is enhanced and encouraged.

Every dream of a transitional economy like that of Tanzania is to go global. Globalization is regarded as the quickest way to become a highly industrialized nation. It is also as a way to boost damaged image of public economic policy, political instability, control of runaway inflation, of a nation within the global community. Since Tanzania is one of the least developed countries that has taken the most radical and progressive measures to create a conducive political and economic environment for foreign investors, especially from Europe, U.S. and Asia countries. It therefore provides adequate background for this research subject.The study addresses common questions and concerns on how multinationals from those target countries will adapt to transitional economies (like Tanzania), for the common good of the home and the host country. A number of strategic issues were reviewed; analyzed and prescriptive strategies were suggested for multinationals entering into the Tanzanian market. Particular interest was on diagnosing existing strategic thrust, in order to bridge the gap, and so advance alternative strategic choice for incoming foreign ventures into Tanzania Economy. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH.

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