In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through social media advertising. The use of social media advertising will create easy, cheap and fast access. Social media advertising can be used by companies to distribute advertisements and create awareness for customers. The research method in this research uses descriptive qualitative method. Data collection techniques use in-depth interviews with SMEs, library research, and focus group discussions involving advertising experts, academics, and social media experts. The data source in this study is MSMEs, advertising practitioners, communication science academics. Data analysis is carried out inductively and interactive analysis methods. The results of this study are 1) successful social media to advertise for MSMEs are websites, blogs, google, youtube, whatsapp, facebook, instagram 2) Advertising content on social media must pay attention to ad photography, watermarks, simple videos, videos as much as possible, professional videos, use of keywords, use of endorsements and testimonials 3) Awareness, consumer considerations in making purchases occur in a social media ecosystem that is interrelated and interact with each other.
Kegiatan praktikum jurnalistik televisi oleh mahasiswa perlu diarahkan untuk dapat dilakukan semaksimal mungkin menuju jurnalis televisi standar profesional. Oleh karena itu, perlunya ketrampilan penggunaan bahasa Indonesia yang tepat khususnya pada penerapan bahasa jurnalistik dalam penulisan naskah siaran berita untuk menghasilkan karya jurnalistik televisi yang layak ditonton. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan bahasa jurnalistik dan proses editing dalam penulisan naskah siaran berita oleh mahasiswa pada karya praktikum jurnalistik televisi. Metode penelitian yang digunakan adalah deskriptif kualitatif. Pengumpulan data dengan pengamatan terhadap transkrip dari dokumen video hasil karya praktikum jurnalistik mahasiswa yang ada pada univet televisi youtube channel dengan judul berita Univet Tv-Makrab I.Kom Fisip Univet Bantara Sukoharjo dari laman https://www.youtube.com/watch?v=6O1Y8O4vfj4 Analisis dilakukan dengan cara menentukan kriteria dari naskah-naskah berita televisi yang mengandung 5 unsur bahasa jurnalistik yaitu; ketepatan (accuracy), kepadatan (brevity), kejelasan (clarity), kesederhanaan (simplicity), dan dapat dipercaya (sincerity). Hasil penelitian menunjukkan bahwa, penulisan naskah siaran berita televisi karya praktikum jurnalistik televisi oleh mahasiswa belum sepenuhnya menerapkan penggunaan bahasa indonesia yang baik sesuai dengan kaidah bahasa jurnalistik televisi yang memenuhi 5 kriteria unsur bahasa jurnalistik, baik itu dari pemilihan kata maupun penempatan kata dalam struktur kalimat. Sedangkan, dari sisi pengeditan naskah berita, belum ada tim khusus atau seseorang yang bertanggung jawab penuh dalam mengedit naskah berita televisi sebelum ditayangkan.
The purpose of this research is to reveal gender inequity forms of subordination experienced by female characters in the novel Bumi Manusia by Pramoedya Ananta Toer. This study uses a qualitative approach. The research data are words, phrases, sentences, paragraphs and in the form of a collection of paragraphs that contain forms of gender subordinate inequity. The data source in this study is a document in the form of the novel Bumi Manusia by Pramoedya Ananta Toer. The data collection techniques use library techniques, reading techniques, and note taking techniques. The data analysis techniques use dialectical techniques and content analysis techniques.The results of the study concluded that the form of gender subordination in the novel Bumi Manusia was a belief that one sex was considered more important or more primary than the other sex.
Language for politics is different to other language style for the characteristic of politics that tends to be serious. However, this serious message can be delivered more relax with cartoon or can be called, now, as meme. This research belongs to qualitative research, the data of the research is political meme in instagram account. The data were collected by using documentation and simak catat method. Validity of data was found by using triangulation theories and all the data were analyzed by using Interactive Models by Miles and Huberman. From the research results of the political meme on the Instagram account comikita. ig and polyclitik can be concluded as follows: 1) The forms of speech in political memes are news, questions, commands and excitement 2) The implications of the implications contained in political memes in the form of political talks that lead to the development of conflicts in the form of political orders, political feelings in the form of threats from political figures, journalist independence, political promises, innuendos, political orders, political anger, political outcry, political regret. These political messages lead to political emotions that worsen political conflict.
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