The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

Building on ideas of Simon (1972), Johnson andPayne (1985) suggested that decision strategies can be decomposed into EIPs. A decision strategy can then be seen as a sequence of events, such as reading the values of two alternatives on an attribute, comparing them, and so forth. 534This document is copyrighted by the American Psychological Association or one of its allied publishers.This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.

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