The Pugh Method of Controlled Convergence is evaluated based on social choice theory, both from an axiomatic basis, and by examining all possible cases of attribute ranks for a range of numbers of alternatives and numbers of attributes. The evaluation shows that, for a typical Pugh application, concept selection varies with the arbitrary choice of datum or is simply incorrect in about one-third of the cases. While there are merits to the iteration steps and creation of new alternatives within the Pugh method, a simpler and more expressive concept ranking procedure can give far superior results.
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