With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a ‘one size fits all’ crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical characteristics have been monitored and this has resulted in the identification of no less than 18 quality trait combinations. This complexity immediately reveals the extent of the specificity of consumer preference. Nevertheless, further assessment of these combinations at the variety level reveals that several groups still comprise varieties which consumers can readily identify as being different. This emphasises the shortcomings in the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future. Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to combine important agronomic features with the demands of local consumers for specific quality attributes and hence, design new, improved crop varieties which will be awarded success in the global market.
The purpose of the study was to evaluate consumer acceptance, affordability and market value of a prototype parboiled rice (PPR) in relation to three local samples and a high-value imported one. While descriptive sensory evaluation and central location testing are used to evaluate consumer acceptability, this study suggests that affordability and market price of rice can also be assessed. The PPR was acceptable and the suggested market price was influenced by both affordability and acceptability. Acceptance scores suggested a potential higher price; consumers discounted the prototype rice and the extent depended on affordability. The concept of consumer acceptability and affordability varied widely among consumers and this was related to the market price, demographics and attitudes towards rice. Sensory attributes associated with quality were positively related with price but negatively with affordability. Acceptability was related to rice consumption and purchasing behaviour, whereas affordability was associated with income, gender and quality perception. Low affordability groups knew the least about the benefits of rice. The implications are discussed.
In order to increase the quality of locally produced rice, the artisanal parboiling process in West and Central Africa was reconceptualized. A novel parboiling unit was constructed using stainless steel (Inox 304) and fitted directly on an improved stove made from fired bricks. The heat profile at different locations in the unit, the physicochemical properties, cooking properties of the parboiled rice, and the fuel efficiency of the stove were evaluated and compared with that of the traditional system. The heat flow in the new unit was from the top to the bottom while the reverse occurred in the traditional unit. The percent impurities and heat‐damaged grains, swelling and water uptake ratios, amylose content, stickiness, and cohesiveness were lower for rice produced using the improved technology (IT) compared to the traditional technology (TT). Whole grains (%), lightness (L*), yellowness (b*), cooking time, viscosity were higher for rice produced using the IT compared to the TT. Most of physicochemical and cooking properties of rice produced using the IT were not different from that of premium quality imported rice and this was achieved when steaming time was between 20–25 min. The improved stove recorded a lower time to boil water and specific fuel consumption and a higher burning rate and firepower at the hot‐start high‐power phase compared to the traditional stove. Most end users rated the IT as easy and safe to use compared to the TT. The new technology was code‐named “Grain quality enhancer, Energy‐efficient and durable Material (GEM) parboiling technology.”
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