prominently missing from any of these college ranking lists or institutional marketing materials is information on student well-being or how satisfi ed, happy, or engaged students feel in diff erent aspects of their lives. If colleges and universities were gauged on students' well-being, how might your institution rank?In a 2010 TED Talk titled "Measuring What Makes Life Worthwhile," hotel CEO Chip Conley compellingly argued that what we measure mattersin other words, what we count truly counts. Even at a global level, Conley, along with prominent positive psychology researchers Ed Diener and Martin Seligman, has proposed that in addition to economically based measures to assess a country's functioning such as gross domestic product (GDP), governments should also measure the population's well-being, sometimes referred to as gross national happiness (GNH), in order E ACH YEAR, HIGH SCHOOL seniors and their parents look at the periodicals, publications, and websites that publish the popular rankings of colleges and universities in order to obtain information about which school is the best fit for them. These rankings typically consider data such as admission test scores, retention rates, class sizes, graduation rates, job placement services and percentages, tuition, and student debt. Others focus on current student ratings of various aspects of their college experience from their professors or classes to campus dining options. No one would suggest that these variables are not important. Indeed, when promoting themselves, colleges and universities frequently highlight these metrics and other factors such as their on-campus housing options, new wellness center features, student leadership opportunities, external funding amounts, and so on. However, Lawrence I. Marks and John C. Wade discuss student well-being as an important, and often overlooked, factor for student success.Th ey describe three themes of positive psychology-focusing on strengths, optimal performance, and positive emotions-as particularly useful approaches to fostering well-being.