This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we've released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I've included three journal articles -from I/S, New Media & Society and the Journal of Consumer Affairs -that synthesize some of the findings and place them into policy frameworks. The journals have kindly allowed reproduction for this purpose. Electronic copy available at: http://ssrn.com/abstract=2423753Ame r i c a n s , Ma r k e t e r s , a n d t h e I n t e r n e t : 1 9 9 9 -2 0 1 2 J o s e p h T u r o wAmy B l e a k l e y , J o h n B r a c k e n , Mi c h a e l X . De l l i Ca r p i n i , No r a Dr a p e r , L a u r e n F e l d ma n , Na t h a n i e l Go o d , J e n s Gr o s s k l a g s , Mi c h a e l He n n e s s y , Ch r i s J a y Ho o f n a g l e , R o wa n Ho wa r d -Wi l l i a ms , J e n n i f e r Ki n g , S u L i , Ki mb e r l y Me l t z e r , De i r d r e Mu l l i g a n , L i l a c h Ni rElectronic copy available at: http://ssrn.com/abstract=2423753GreetingsIt's been 15 years since the first Annenberg national survey that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So, far, we've released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. From 1999: "Our findings reveal that the rush to connect the Web to American homes is happening despite parents' substantial insecurity. In certain ways, the fears parents have revealed to us are similar to the fears parents have expressed during introduction of the movies, broadcast television, and cable TV. But the concerns are not merely repeats of past litanies [….] Parents fear the Web for its unprecedented openness-the easy access by anybody to sexuality, bad values, and commercialism. They also fear the Web for its unprecedented interactive nature-the potential for invading a family's privacy and for adults taking advantage of children. These fears are heightened among many parents because they don't believe they understand the technology well enough to make the best use of it. Yet they believe their children need it." From 2000: "American 10-17-year olds are much more likely than parents to say it is OK to give sensitive personal and family information to commercial Web sites in exchange for a free gift. Examples of such information include their allowance, the names of their parents' favorite stores, what their parents do on weekends, and how many days of work their parents have missed. It is wrong to think that simple discussions between parents and kids about what information...
The manner in which press outlets cover the convergence of the explicitly sensational and the explicitly ideological holds political and social implications. Does a startling or shocking domestic incident that the US press labels as zealotry catalyze the nation's news outlets to explore a wide range of views about the issues involved and their public relevance? This article addresses this matter by examining print media coverage of a videotaped euthanasia that was broadcast by the popular news magazine program 60 Minutes. The findings raise questions about the ability of incidents such as these to push the mainstream press to look beyond zealotry to the social context surrounding it.
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