Psychological capital (PsyCap) is uniquely positioned at the intersection between student and academic institution. College administrators should look to psychological capital, beyond just student performance, for retention efforts in the financial management of the institution. The psychological capital and retention of four cohorts of freshmen at a small liberal arts residential college in the Southeast region of the United States were analyzed. The findings indicate that psychological capital, hope, and self-efficacy are predictors of freshmen to sophomore retention. Psychological capital impacts student performance, peer-group and faculty interactions, and should be considered as a method to manage dropout decision per Tinto’s (1975) Institutional Departure Model. Psychological capital development initiatives should be incorporated into orientation and in freshmen core curriculum as a method to retain students.

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Healthcare organizations have turned to social media to attract applicants to hard-to-fill positions. This chapter is focused on the use of social media as part of e-recruiting strategies in two healthcare organizations—one located in the Rocky Mountain region and the other in the Mid-Atlantic region. Interviews with human resources recruiters and administrators provided insight into the mechanisms by which healthcare organizations are utilizing social media to move the needle within their organizations.

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