Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel mental accounting, intention to invest, disposition effect, financial literacy dan attitude terhadap investment decision making. Penelitian ini melibatkan sebanyak 289 investor yang melakukan investasi saham pada Bursa Efek Indonesia, Batam. Hasil penelitian ini menunjukkan bahwa semua variabel independen yang diuji menunjukkan hubungan yang signifikan positif kecuali pada variabel disposition effect. Dengan hasil penelitian ini diharapkan dapat menjadi referensi bagi pelaku investasi di bursa saham dan mejadi pertimbangan bagi investor dalam melakukan investasi pada saham perusahaan.
Apple Inc. is a technology company based in Cupertino, California which was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronal Wayne. Apple produces hardware (hardware) and software (software). This study aims to analyze the operational activities and aggregate planning owned by the Apple company. The data collection technique used is secondary data. The research method used in this research is qualitative. Based on the analysis results obtained, that the type of process strategy used by Apple in manufacturing products is a repetitive focus strategy, even though Apple had slumped in terms of managing its supply chain, employees and inventories during the COVID-19 pandemic. However, Apple managed to rise from the slump and began designing a new strategy to deal with the COVID-19 pandemic
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