The app economy is largely reliant on data collection as its primary revenue model. To comply with legal requirements, app developers are often obligated to notify users of their privacy practices in privacy policies. However, prior research has suggested that many developers are not accurately disclosing their apps’ privacy practices. Evaluating discrepancies between apps’ code and privacy policies enables the identification of potential compliance issues. In this study, we introduce the Mobile App Privacy System (MAPS) for conducting an extensive privacy census of Android apps. We designed a pipeline for retrieving and analyzing large app populations based on code analysis and machine learning techniques. In its first application, we conduct a privacy evaluation for a set of 1,035,853 Android apps from the Google Play Store. We find broad evidence of potential non-compliance. Many apps do not have a privacy policy to begin with. Policies that do exist are often silent on the practices performed by apps. For example, 12.1% of apps have at least one location-related potential compliance issue. We hope that our extensive analysis will motivate app stores, government regulators, and app developers to more effectively review apps for potential compliance issues.

Website privacy policies are often ignored by Internet users, because these documents tend to be long and difficult to understand. However, the significance of privacy policies greatly exceeds the attention paid to them: these documents are binding legal agreements between website operators and their users, and their opaqueness is a challenge not only to Internet users but also to policy regulators. One proposed alternative to the status quo is to automate or semi-automate the extraction of salient details from privacy policy text, using a combination of crowdsourcing, natural language processing, and machine learning. However, there has been a relative dearth of datasets appropriate for identifying data practices in privacy policies. To remedy this problem, we introduce a corpus of 115 privacy policies (267K words) with manual annotations for 23K fine-grained data practices. We describe the process of using skilled annotators and a purpose-built annotation tool to produce the data. We provide findings based on a census of the annotations and show results toward automating the annotation procedure. Finally, we describe challenges and opportunities for the research community to use this corpus to advance research in both privacy and language technologies.

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Privacy policies are intended to inform users about the collection and use of their data by websites, mobile apps and other services or appliances they interact with. This also includes informing users about any choices they might have regarding such data practices. However, few users read these often long privacy policies; and those who do have difficulty understanding them, because they are written in convoluted and ambiguous language. A promising approach to help overcome this situation revolves around semi-automatically annotating policies, using combinations of crowdsourcing, machine learning and natural language processing. In this article, we introduce PrivOnto, a semantic framework to represent annotated privacy policies. PrivOnto relies on an ontology developed to represent issues identified as critical to users and/or legal experts. PrivOnto has been used to analyze a corpus of over 23,000 annotated data practices, extracted from 115 privacy policies of US-based companies. We introduce a collection of 57 SPARQL queries to extract information from the PrivOnto knowledge base, with the dual objective of (1) answering privacy questions of interest to users and (2) supporting researchers and regulators in the analysis of privacy policies at scale. We present an interactive online tool using PrivOnto to help users explore our corpus of 23,000 annotated data practices. Finally, we outline future research and open challenges in using semantic technologies for privacy policy analysis.