Purpose-LibQUALþw allows users to rate their minimum, perceived, and desired levels of service for 22 items in three dimensions: information control, library as place, and service affect. Using the results from the 2005 survey at the University of Texas at Austin, this paper aims to examine how well the service priorities of library staff are aligned with the priorities of undergraduates, graduate students, and faculty. Design/methodology/approach-The paper has re-scaled the "desired" score for each item to reflect the degree to which the item is above or below the average desired level for that individual. The rescaled scores (termed "priority" scores) for the 22 items were then compared between the four groups using a multivariate analysis of variance (MANOVA). Findings-Preliminary results indicate that service priorities for library staff align more closely with those of undergraduates than with those of graduate students and faculty. Practical implications-This analysis is a first step in identifying service priority gaps between library staff and the users they serve. The intention is to promote discussion among library staff about users' needs and how closely staff service priorities align with those needs. In addition, the findings may prove useful as management information by allowing the analysis of users' service priorities and integrating the results of this analysis into organizational decision making and planning processes. Originality/value-This paper describes a development of LibQUALþw that enables a greater depth of understanding of service priorities.
Using the results for participating Association of Research Libraries from the 2006 LibQUAL+® library service quality survey, we examine the service priorities of library staff (for example, whether desired scores for each survey item are above or below average) and the extent to which they are aligned with the priorities of undergraduates, graduate students, and faculty. Item priorities were compared among the four groups using hierarchical linear modeling (HLM) to correct for the non-independence of responses within institutions. Results indicate that substantial misalignments between library staff and users exist; library staff set a lower service priority for most LibQUAL+® Information Control items and a higher priority on almost all Affect of Service items than did users.
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