Storytelling can arouse consumers' emotions and affect purchasing behavior through desires and attitudes. While the marketing literature discusses storytelling, there is a lack of consensus because of the diverse conceptual and operational definitions used. To untangle the complexities and consolidate the fragmented knowledge about storytelling in marketing, this research examines how the marketing literature has addressed the influence of storytelling on consumers' purchasing behavior. The findings aid in understanding how the topic has been discussed from a marketing perspective in consumer behavior studies. Through a systematic literature review using a bibliometric analysis, we demonstrate that the marketing literature features four strands about the uses of storytelling to influence consumers' purchasing behavior. First, storytelling stimulates the consumer's identification with the brand. Second, storytelling allows consumers to experience emotional value. Third, storytelling supports engagement behaviors. Finally, storytelling has a downside in that it also propagates harmful speech. This study concludes with a roadmap for future research about how storytelling impacts consumers' purchasing behavior.

For many developing countries, agribusiness has become one of the main economic sectors, with the capacity to mobilize domestic and foreign investments. Despite the potential for development in countries like Brazil, the results of these investments in supply chains have not yet been systematically assessed. This study analyses foreign and domestic investments as an explanation for the recent growth of Brazilian agribusiness and evaluates the implications of different investment arrangements for the future development of the sector in the country. The research was based on a literature review of 12 agribusiness supply chains in Brazil. Through a content analysis, the results reveal win–win situations with foreign and domestic investments supporting the streamlining of supply chains, mutually benefiting domestic and international groups and increasing the productivity of the entire sector. However, the results also reveal win–lose cases with chains and segments practically controlled by foreign multinationals in which local groups have practically no share. Finally, there are also cases of lose–win in which groups subsidized by the state are privileged in relation to others, compromising the sector’s growth. The current liberal business environment results in the need for a new vision of development based on win–win opportunities for domestic and foreign investments created by dynamic sectors such as agribusiness.

Background: Family farmers’ participation in marketing channels has prompted debates on the types of market best suited to this type of farmer. Commodity production by rural communities and the role of agribusiness long marketing channels for family-based farmers are the subjects of numerous qualitative studies. However, quantitative studies capable of assessing the relevance of long channels to family-based farmers are scarce. Therefore, this study intends to assess the relevance of long marketing channels for family farmers. Methods: We compiled the data from the survey responses of family farmers from 155 municipalities in a state in the central region of Brazil. Results: (1) There was an economic concentration of some marketing channels, namely, the sale of commodities occurred in 35% of the municipalities and included 4.15% of the sampled family farmers. The income derived through these channels represented 2.13% of the farmers’ total income included in the study. (2) There is a low diversity of market types. On average, we found 2.95 long marketing channels per municipality. (3) Family farmers’ participation is low in most commodity long channels. Between 0.11% and 4.15% of the family farmers in the sampled municipalities participate in these channels. Long channels linked to the cattle production chain showed more relevant capacity for inclusion. Conclusions: Contrary to the expectations of those behind initiatives to promote the marketing and sale of locally-sourced commodities within rural communities, agribusiness long marketing channels provide limited opportunities for family farmers to market their goods.