With the growing development of the Brazilian financial market, the interest of small investors was visible, from the year 2019 and until june 2020 the entry of individual investors in the stock exchange had a growth of 174.7% reaching 2,824,239 people according to B3. Despite this significant number, only 3% of the population that has some investment product owns shares of publicly traded companies, given this information is really the niche market that can be exploited. In most cases this small percentage is due to the profile of the Brazilian investor, which can be termed as conservative. Even investors who own a stock portfolio have a low value intended for this type of capital market product. This fear can be attributed to the lack of time to study the market and even by not having knowledge of it, another point that we have to take into account is the emotional and psychological insecurity of gains and losses in the small investor's portfolio, tied to poor risk management. Given the scenario, we advise some stock portfolios by reducing their risks or optimizing their returns by Markowitz's method that uses statistical and rational methods. It became apparent during the study the cost benefit and assertiveness of the same. For the development of this work, the Design Thinking method was used.
Cidades inteligentes e novos modelos industriais sustentáveis está licenciado sob CC BY 4.0.Esta licença exige que as reutilizações deem crédito ao criador. Ele permite que os reutilizadores distribuam, remixem, adaptem e construam o material em qualquer meio ou formato, mesmo para fins comerciais. O conteúdo da obra e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores, não representando a posição oficial da Editora Amplla. É permitido o download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores. Todos os direitos para esta edição foram cedidos à Editora Amplla.
The term ESG emerged in the report of the Global Compact (UN) in partnership with the World Bank, entitled Who Cares Wins: Connecting Financial Markets to a Changing World. However, the concept and measurement associated with ESG is not a fixed concept and there is no consensus on the exact list of issues and their materiality, but it is certain that it affects the value creation of a company. In 2006, a grouping was created, incorporating the foreign policy of Brazil, Russia, India and China, the bloc focuses on solving socioeconomic problems and using its competitive advantages, the BRICS has a proposal for sustainable development and consequently ESG. This study is justified by the fact that several empirical evidences show the benefits of the ESG agenda in the market, however, there is a gap when considering developing countries. In this article, a comparison was made between returns and performances through the average return, then the risk measurement measures are presented, namely variance, standard deviation, volatility and value at risk, in addition to the calculation of covariance, correlation, beta and drawdown, with data from the MSCI ESG Leaders index. We confirm the theory of long-term gains since in the period studied the average profitability of the ESG indices were higher in all countries compared to the broad index. As for volatility risk measures, our study confirmed the hypothesis that the risks of larger companies are greater than those of ESG companies.
A nova contabilidade da sustentabilidade está licenciado sob CC BY 4.0.Esta licença exige que as reutilizações deem crédito ao criador. Ele permite que os reutilizadores distribuam, remixem, adaptem e construam o material em qualquer meio ou formato, mesmo para fins comerciais. O conteúdo da obra e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores, não representando a posição oficial da Editora Amplla. É permitido o download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores. Todos os direitos para esta edição foram cedidos à Editora Amplla.
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