O artigo analisa a luta dos missionários cristãos, em especial os jesuítas, contra as festas e as bebidas alcoólicas dos tupinambás. Eles perceberam que, nestas festas, a cultura tupinambá, principal obstáculo à evangelização, se renovava e se reafirmava constantemente. O artigo também explora as principais estratégias usadas pelos europeus para alcançar o objetivo de extinguir as festas dos índios.
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