The color red is known to influence psychological functioning, having both negative (e.g., blood, fire, danger), and positive (e.g., sex, food) connotations. The aim of our study was to assess the attentional capture by red-colored images, and to explore the modulatory role of the emotional valence in this process, as postulated by Elliot and Maier (2012) color-in-context theory. Participants completed a dot-probe task with each cue comprising two images of equal valence and arousal, one containing a prominent red object and the other an object of different coloration. Reaction times were measured, as well as the event-related lateralizations of the EEG. Modulation of the lateralized components revealed that the color red captured and later held the attention in both positive and negative conditions, but not in a neutral condition. An overt motor response to the target stimulus was affected mainly by attention lingering over the visual field where the red cue had been flashed. However, a weak influence of the valence could still be detected in reaction times. Therefore, red seems to guide attention, specifically in emotionally-valenced circumstances, indicating that an emotional context can alter color’s impact both on attention and motor behavior.

Emotional images are processed in a prioritized manner, attracting attention almost immediately. In the present study we used eye tracking to reveal what type of features within neutral, positive, and negative images attract early visual attention: semantics, visual saliency, or their interaction. Semantic regions of interest were selected by observers, while visual saliency was determined using the Graph-Based Visual Saliency model. Images were transformed by adding pink noise in several proportions to be presented in a sequence of increasing and decreasing clarity. Locations of the first two fixations were analyzed. The results showed dominance of semantic features over visual saliency in attracting attention. This dominance was linearly related to the signal-to-noise ratio. Semantic regions were fixated more often in emotional images than in neutral ones, if signal-to-noise ratio was high enough to allow participants to comprehend the gist of a scene. Visual saliency on its own did not attract attention above chance, even in the case of pure noise images. Regions both visually salient and semantically relevant attracted a similar amount of fixation compared to semantic regions alone, or even more in the case of neutral pictures. Results provide evidence for fast and robust detection of semantically relevant features.

Processing of emotional visual information engages cognitive functions and induces arousal. We aimed to examine the modulatory role of emotional valence on brain activations linked to the processing of visual information and those linked to arousal. Participants were scanned and their pupil size was measured while viewing negative and neutral images. The visual noise was added to the images in various proportions to parametrically manipulate the amount of visual information. Pupil size was used as an index of physiological arousal. We show that arousal induced by the negative images, as compared to the neutral ones, is primarily related to greater amygdala activity while increasing visibility of negative content to enhanced activity in the lateral occipital complex (LOC). We argue that more intense visual processing of negative scenes can occur irrespective of the level of arousal. It may suggest that higher areas of the visual stream are fine-tuned to process emotionally relevant objects. Both arousal and processing of emotional visual information modulated activity within the ventromedial prefrontal cortex (vmPFC). Overlapping activations within the vmPFC may reflect the integration of these aspects of emotional processing. Additionally, we show that emotionally-evoked pupil dilations are related to activations in the amygdala, vmPFC, and LOC.