During the COVID-19 pandemic, digital capital and online activities have played significant roles as a tool for enhancing social support. Considering the increased role of information communication technology (ICT), in this study, we investigated the following research questions by focusing on the Indonesian Muslim diaspora in South Korea. To what extent do digital capital and online communities affect the formation of social support in the pandemic situation? How does the Indonesian Muslim diaspora pursue social support in South Korea, which has a high capacity for ICT infrastructure? We used the technology acceptance model (TAM) for the conceptual model and conducted semi-structured interviews and surveys for data collection. Structural equation modeling demonstrates that TAM can be applied in the case of South Korea’s Indonesian Muslim diaspora, especially during the pandemic. Findings suggest that digital capital and the perceived usefulness/perceived ease of use (PU/PEOU) of online communities reinforced the Indonesian Muslim diaspora’s participation in online communities after COVID-19. It also demonstrates the ways in which the Indonesian Muslim diaspora pursues social support through online communities under restricted situations.
Fashionable hijab is a trend in Muslim societies worldwide. In Indonesia, hijab commercialization has been especially prominent. This study used consumer socialization theory to examine the relationship between hijab influencers (HIs), religious factors, attitudes toward fashionable hijab, and commodified hijab-style choices. In particular, we examined involvement with HIs, HIs' influence on hijab consumption, religiosity, and religious community involvement to investigate the mechanisms of consumer socialization. Structural equation modeling revealed that hijab influencers, as consumer socialization agents, reinforced positive attitudes toward fashionable hijab, whereas religious community involvement, as a social structural variable, had a negative effect. Finally, positive attitudes toward fashionable hijab positively influenced the pursuit of commodified hijab-style choices. These findings have practical implications for vendors targeting the Indonesian market by distinguishing commodified hijab styles from conservative hijab styles and identifying the factors influencing consumers.
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