The author analyses the function of selected syntactic plan language means, the usage of which has been attested in the presenters' speech within Události, the main evening news of the Czech statutory broadcaster, Česká televize. The presenters use full valency syntactic constructions, i.e. syntactic constructions using the complete set of verbal arguments.The presenters don't manifest any of the phenomena typical of everyday spontaneous spoken interaction. Through thorough analysis of selected texts the author has proved that to influence the assumed audiences, the presenters use word-order modifications, epistemic language means, and voluntative modality, as well as utterances lacking finite verb forms. The attested persuasive means are functionally similar to the usage of headlines in written journalism; however, in other cases they may build ellipsisbased utterances or other types of utterance modifications. Individual presenter's idiolects have shown differences as for the relative frequency of modifications. The relative persuasive strength of the language means used with respect to the assumed audiences varied as well.
The paper discusses verbal aggressiveness and (im)politeness in media and online communication. The analysis focuses on transcriptions of communicative acts by participants of the TV reality Spread! ("Prostřeno!", a Czech version of the programme Come Dine with me) and viewers' comments in related online discussions.
The analysis indicated that the use of face-threatening acts was determined by a type of communicative interaction and interlocutors' social roles. Striving to construct a positive self-image, the participants in the show did not take the risk of losing their face due to usage of derogatory or vulgar expressions in face-to-face inter- actions.
The anonymous online discussions, on the contrary, did not pose any risk for the positive faces of the speakers; therefore, the interlocutors showed clear tendency to either appreciate and support, or attack the contestants as well as other speakers.
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