This study critically investigates the construction of gender on a Japanese hologram animestyle social robot Azuma Hikari. By applying a mixed method merging the visual semiotic method and heterogeneous engineering approach in software studies, the signs in Azuma Hikari’s anthropomorphized image and the interactivity enabled by the multimedia interface have been analyzed and discussed. The analysis revealed a stereotyped representation of a Japanese “ideal bride” who should be cute, sexy, comforting, good at housework, and subordinated to “Master”-like husband. Moreover, the device interface disciplines users to play the role of “wage earner” in the simulated marriage and reconstructs the gender relations in reality. It suggests the humanization of the objects is often associated with the dehumanization and objectification of the human in reverse.
Benefiting from the smartphone turn in wireless telecommunication, studies about mobile telephony have continued to grow in the 3/4G era. To explore the growth trends in the 3/4G era, and what and how mobile media are studied, the present study analyzes patterns and trends of mobile communication research in 512 articles published in 15 top-ranked communication journals from 2006 to 2020. Findings indicate that mobile communication research has grown into a distinctive subfield or sub-discipline, defined by four main characteristics. First, the scope of mobile communication research is broader than studies of mobile media alone. Second, mobile media as global technologies have attracted international authors, although global scholarship is uneven. Third, the boundary of mobile communication has expanded from social, economic, and cultural perspectives to those of health, education, and tourism. Fourth, although mobile communication research is increasingly theory-informed, building distinctive theories about mobile communication remains a challenge for future growth.
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